Team Startupcity

·  Raised  Rs 17.5 Cr in seed funding co-led by Huddle Ventures and Prath Ventures.

·  Profitable since inception, with FY25 revenue doubling to  Rs 55 Cr.

·  Real-time retail model drops new styles every 15–25 days using proprietary demand forecasting.

Littlebox, the super-fast fashion brand for Gen Z, has achieved  Rs 17.5 crore (approximately $2.1 million) of institutional seed funding in its first round. The round was co-led by Huddle Ventures and Prath Ventures, with participation from some leading angel investors.

Started in 2022 by Rimjim Deka and Partha Kakati, the New Delhi-headquartered startup will utilize the capital to deepen its technology base and ramp up marketing operations as it speeds up national growth.

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Working on a real-time retail concept, Littlebox introduces new fashion SKUs every week and applies a proprietary demand forecasting algorithm to limit unsold inventory and maximize margins. Rather than conforming to the seasonally oriented fashion calendar, the business updates its collections between 15 to 25 days, reflecting the velocity of social media trends.

Deka, who had earlier started Street Style Store in 2012, stressed that the funding is a catalyst and not a crutch. "We built Littlebox with a down-to-earth, high-speed attitude born out of our Guwahati roots," she said.

The company says it has remained profitable since day one, posting revenue of  Rs 55 crore in FY25, a 104% increase from  Rs 27 crore in FY24. Net profits soared more than 4x to  Rs 2.3 crore versus  Rs 55 lakh the previous year.

With in-house manufacturing units in a 40,000 sq. ft. unit at Noida and an in-house warehousing network, Littlebox has end-to-end control of its supply chain.

The brand gained national popularity after appearing on Shark Tank India Season 3, when it was offered a deal by all five Sharks. Today, it is looking to reach revenue of  Rs 100 crore by FY26.

Ishaan Khosla, Partner, Huddle Ventures stated,

Littlebox is precisely what Indian fast fashion needs a technology-led, nimble brand that does not just replicate international trends but reinvent them for Indian Gen Z consumers.

Piyush Goenka, Managing Partner, Prath Ventures, further said: "What distinguishes Littlebox is its combination of youth-oriented design with data-driven delivery. Their profitable, lean growth means they are one of the most promising digital fashion players in the country."