Telugu film industry’s one of shining stars Mahesh Babu's GMB Entertainment has made an undisclosed investment in Hyderabad-based nutraceutical startup Fitday.

The investment will provide financial support to Fitday while also boosting its visibility and credibility in the competitive nutraceutical market.

Mahesh Babu, who is a fitness enthusiast and has a personal passion for health stated, "I’m thrilled to support Fitday’s innovative approach in the nutrition and nutraceutical sector. Their emphasis on quality and innovation resonates with my values, and I believe their new product line will set new industry standards."

Fitday intends to utilize the funds raised to extend its reach in retail and explore novel markets, after asserting that it is already present in more than 10,000 stores.

The startup's objectives include expanding the availability of its products in national retail chains, educational institutions, and corporate sectors. Additionally, it aims to establish strategic partnerships that will enhance its position within the B2C market.

The startup was founded in 2020 by Suresh Raju with an aim to offer healthy nutrients and supplements to all in an affordable price. Their products are tailored with the finest ingredients, backed by science, and designed to integrate seamlessly into your daily routine. Their wide range of product includes hair gummies, millet bars, plant protein, and multigrain chips.

The founder and CEO of the startup Suresh Raju expressed his gratitude saying, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritizing partnerships that align with our vision."