Supertails, Bengaluru-based Pet Care Startup Infuses $15 million Equity Funding
Bengaluru based, pet grooming and caring startup Supertails recently hit the headlines, by securing $15 million or around Rs. 125 crore in equity funding led by RPSG Capital Ventures. The funding round also saw participation from existing investors, including Fireside Ventures, Saama Capital, DSG, and Sauce VC.
The startup was founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna in 2021, Supertails is a Bengaluru-based pet care startup that focuses on expert-led pet care products and services. This Bengaluru based brand serves over 18,000 pin codes and offers a wide range of pet supplies including toys, accessories, grooming essentials, and pet food, as well as online veterinary consultations, pet training services, and pet pharmacy across India. Presently, it does not have physical retail stores, but the startup aims to have five to seven stores in the next six months.
Commenting on the marketing development of the brand, Varun Sadana, Co-founder of Supertails quoted, “We will have to think of multiple stores in multiple localities. In the next two quarters, the idea is to have five to seven stores. And once we are able to crack that model, we’ll have at least 25 stores in the next two years.”
Talking about the investment, Abhishek Goenka, Managing partner, RPSG Capital Ventures, highlighted the significant potential of the pet care industry, driven by increasing disposable income and a rising trend in pet parenthood. He added that, in the coming decades, India’s pet economy will flourish more and the company Supertails is aligning well with the upcoming trends.
This recently raised fund will be used for offline expansion, scaling up products, acquiring new customers and expand its healthcare service, Supertails Pharmacy. They are planning to launch trial stores in a mix of metropolitan and tier-I cities like Bengaluru, Mysore or Ahmedabad.
In a statement they said, 70% of its revenue is generated from food and food-related products, while non-food products form the remaining 30%, including the healthcare business, which accounts for 10% of its revenue.
The startup brand is supported by angel investors like Mamaearth’s co-founder and CEO Varun Alagh and Cred founder Kunal Shah, Supertails plans to close FY24 at INR 100 crore in revenue. The company was currently clocking Rs. 120 crore in ARR currently.
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The startup was founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna in 2021, Supertails is a Bengaluru-based pet care startup that focuses on expert-led pet care products and services. This Bengaluru based brand serves over 18,000 pin codes and offers a wide range of pet supplies including toys, accessories, grooming essentials, and pet food, as well as online veterinary consultations, pet training services, and pet pharmacy across India. Presently, it does not have physical retail stores, but the startup aims to have five to seven stores in the next six months.
Commenting on the marketing development of the brand, Varun Sadana, Co-founder of Supertails quoted, “We will have to think of multiple stores in multiple localities. In the next two quarters, the idea is to have five to seven stores. And once we are able to crack that model, we’ll have at least 25 stores in the next two years.”
Talking about the investment, Abhishek Goenka, Managing partner, RPSG Capital Ventures, highlighted the significant potential of the pet care industry, driven by increasing disposable income and a rising trend in pet parenthood. He added that, in the coming decades, India’s pet economy will flourish more and the company Supertails is aligning well with the upcoming trends.
This recently raised fund will be used for offline expansion, scaling up products, acquiring new customers and expand its healthcare service, Supertails Pharmacy. They are planning to launch trial stores in a mix of metropolitan and tier-I cities like Bengaluru, Mysore or Ahmedabad.
In a statement they said, 70% of its revenue is generated from food and food-related products, while non-food products form the remaining 30%, including the healthcare business, which accounts for 10% of its revenue.
The startup brand is supported by angel investors like Mamaearth’s co-founder and CEO Varun Alagh and Cred founder Kunal Shah, Supertails plans to close FY24 at INR 100 crore in revenue. The company was currently clocking Rs. 120 crore in ARR currently.
