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Tata approaches Global Investors to raise $2-2.5 billion for its Super App

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Tata Sons is looking for investors to help fund the development of a super app and the expansion of its digital business. As the company prepares for the pilot launch of its super app in Bengaluru in September, it has reportedly approached global investors to raise an estimated $2-2.5 billion for its digital business.

Super App is essentially a digital mall where customers can get everything they need from the same app - groceries, medicines, and so on.

According to a report, Tata Sons chairman N Chandrasekaran met with many investors during his recent US trip in May to showcase the group's new venture. PE funds are likely to be approached in the early stages, followed by strategic investors once the business has matured.

Mukesh Bansal, co-founder of fitness startup Curefit and president of Tata Digital, is a key member of the fundraising team. Bansal previously worked for Myntra before joining Curefit. He was Flipkart's head of commerce after Myntra was acquired by the company in 2014.

Tata intends to broaden the company's digital footprint across industries in order to compete with Amazon, Flipkart, and Reliance's JioMart.

The conglomerate is developing a super app that will serve as a one-stop-shop for e-commerce, financial services, fitness, lifestyle, and fashion, among other things. The app will most likely award loyalty points for use, which can then be redeemed for a Vistara flight or a stay at a Taj property.

Some of the most well-known names have been acquired by the company for Tata's super app, including online grocer BigBasket and online pharmacy startup 1mg. Furthermore, the company will integrate some of the group's existing digital businesses, including Tata Cliq.