Home Fitness & Wellness Startup Portl raises Seed Funding from Kalaari Capital
Home fitness and wellness startup Portl, has received an undisclosed amount of seed funding from Kalaari Capital.
The funds raised will be used to expand the team across hardware, engineering, and AI domains, as well as expand sales and marketing efforts for the Portl range of products in India, according to the Hyderabad-based startup.
“At Portl, we are reimagining the way people will access, manage, and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalised and holistic services to support their efforts,” says, Indraneel Gupta, Co-founder and CEO, Portl.
Portl is a fully-integrated, multi-functional, smart fitness and health system founded in March 2021 by second-time entrepreneurs Indraneel Gupta and Vishal Chandapeta. The company combines fitness, technology, and media.
It has created two products, the Portl Mirror and the Portl Pro, based on the company's proprietary Portl Smart Mirror platform, which offers a variety of personalised workouts, nutrition, and mental wellness programmes.
Both devices use advanced artificial intelligence to provide real-time exercise form analysis and correction feedback, ensuring that each exercise is performed correctly and preventing injuries.
“Overall, the product will help customers adhere to workout routines, improve access to world-class fitness content, and help personalise each user experience. They also have the ability to go beyond fitness capabilities using hardware interface, computer vision, and audio functionality to deliver telehealth solutions. The device can tap into user data to deliver a wide range of digital healthcare solutions,” says, Vamshi Reddy, Partner at Kalaari Capital.
Portl Mirror is an intelligent mirror with a 43” 4K screen, embedded Bio-Sensors, HD Cameras, edge-AI Processing with Wifi, Bluetooth connectivity, and the ability to deliver on-demand and personalised fitness and wellness solutions across multiple workout formats with real-time form feedback, health monitoring, and telemedicine integrations for a holistic consumer experience.
Portl Pro, on the other hand, is an intelligent mirror with a 32" screen, an embedded proprietary digital weight mechanism, and all of the other features of the Portl Mirror. The Portl Pro allows for resistance workouts without the use of any additional equipment.
The Portl Pro provides more than 100 kg of electronic resistance across both cable arms, allowing for a variety of resistance movements and strength-building exercises.
Customers can also access personalised programmes with live classes and guided workouts, as well as gamified content that creates a fun, engaging, and social environment. Consumers should be able to purchase the products later this year.
The funds raised will be used to expand the team across hardware, engineering, and AI domains, as well as expand sales and marketing efforts for the Portl range of products in India, according to the Hyderabad-based startup.
“At Portl, we are reimagining the way people will access, manage, and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalised and holistic services to support their efforts,” says, Indraneel Gupta, Co-founder and CEO, Portl.
Portl is a fully-integrated, multi-functional, smart fitness and health system founded in March 2021 by second-time entrepreneurs Indraneel Gupta and Vishal Chandapeta. The company combines fitness, technology, and media.
It has created two products, the Portl Mirror and the Portl Pro, based on the company's proprietary Portl Smart Mirror platform, which offers a variety of personalised workouts, nutrition, and mental wellness programmes.
Both devices use advanced artificial intelligence to provide real-time exercise form analysis and correction feedback, ensuring that each exercise is performed correctly and preventing injuries.
“Overall, the product will help customers adhere to workout routines, improve access to world-class fitness content, and help personalise each user experience. They also have the ability to go beyond fitness capabilities using hardware interface, computer vision, and audio functionality to deliver telehealth solutions. The device can tap into user data to deliver a wide range of digital healthcare solutions,” says, Vamshi Reddy, Partner at Kalaari Capital.
Portl Mirror is an intelligent mirror with a 43” 4K screen, embedded Bio-Sensors, HD Cameras, edge-AI Processing with Wifi, Bluetooth connectivity, and the ability to deliver on-demand and personalised fitness and wellness solutions across multiple workout formats with real-time form feedback, health monitoring, and telemedicine integrations for a holistic consumer experience.
Portl Pro, on the other hand, is an intelligent mirror with a 32" screen, an embedded proprietary digital weight mechanism, and all of the other features of the Portl Mirror. The Portl Pro allows for resistance workouts without the use of any additional equipment.
The Portl Pro provides more than 100 kg of electronic resistance across both cable arms, allowing for a variety of resistance movements and strength-building exercises.
Customers can also access personalised programmes with live classes and guided workouts, as well as gamified content that creates a fun, engaging, and social environment. Consumers should be able to purchase the products later this year.
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