Team StartupCity

• Raises $22 Million led by Astanor
• Funds to expand rural services, financing and dealer network
• FINJ crosses Rs 1,500 crore in loan disbursals

Tractor Junction, a marketplace focused on tractors and rural mobility, has raised $22 million in a new funding round led by Astanor. Info Edge and Omnivore also joined the round. The company secured $17 million in equity and $5 million in debt, bringing its total funding to about $28 million. It previously raised a $5.7 million seed round in April 2022.

The company plans to use the fresh capital to scale its vehicle, service and financing offerings across rural India. It will also strengthen partnerships with sellers, OEMs and dealers while expanding both its digital platform and on-ground presence.

Tractor Junction operates a marketplace where customers can buy, sell, finance and insure new and used tractors, farm equipment and rural commercial vehicles. The platform blends online tools with a wide physical dealer network to help rural buyers compare options and access financing easily.

The company’s fintech arm, FINJ, launched in January 2024, has already disbursed more than Rs 1,500 crore in loans through 25 lending partners. FINJ uses tech-driven underwriting to offer credit at interest rates up to 30% lower than unorganized lenders, helping farmers and rural businesses access more affordable finance.

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According to report, Tractor Junction’s operating revenue grew over 70% to Rs 106.43 crore in FY25, up from Rs 62 crore in FY24. However, its losses increased to Rs 9.08 crore from Rs 3.67 crore. Tractor sales contributed nearly 80% of its FY25 revenue. Financial services grew tenfold, and the used-vehicle business expanded 1.8 times, supported by 65 company-owned stores across Rajasthan, Madhya Pradesh and Maharashtra.

The company now operates COCO outlets across 75 cities in six states and plans further expansion with the new funding.