Team Startupcity

• AI-powered video platform Trupeer raises $3M seed funding, led by RTP Global with backing from Salesforce Ventures and Fortune 500 tech leaders.
• Platform transforms raw screen recordings into polished videos, using AI to add avatars, voiceovers, translations, and auto-generated documentation.
• Trusted by 10,000+ teams, Trupeer plans to expand beyond screen recordings into document-based video creation and deeper workflow integrations.

Trupeer, a video platform built for software and business workflows using AI, has raised $3 million from a seed funding round led by RTP Global, with Salesforce Ventures joining in and a group of over 20 Fortune 500 chief information and technology officers.

The startup announced that the investment will help it pursue its vision of revolutionizing the way teams produce product videos, tutorials and walkthroughs. In its own words, a raw screen recording entered into its engine can in seconds be converted into what it refers to as a clean, professional video, including AI voice-overs, avatars, highlights and the capability to be translated into over 50 languages.

"Software should be simple to explain. But so far, creating quality product videos required hours spent editing or thousands of dollars in production", said Trupeer co-founder Shivali Goyal alongside co-founder Pritish Gupta. "We created Trupeer so that anyone can take a basic recording and create a finished video that's understandable, searchable, and ready to scale, without any special video skills".

Teams can post a rough cut of a demo, process walkthrough, or internal how-to, and the platform does the rest. Its multi-modal AI pipeline eliminates filler words, creates studio-quality voiceovers, adds smart zooms and subtitles, monitors cursor activity, and adds a human-like AI avatar for a more interactive delivery. With the video, Trupeer automatically creates step-by-step documentation with screenshots and summaries, providing users with everything they need to explain a product clearly, immediately, and at scale.

Unlike traditional video editors or generic screen recorders, the startup said, its platform is built for the speed and complexity of modern businesses. Its AI personalisation layer can create multiple versions of a single video, tailored by audience, language or brand style, and allows teams to share them instantly through public links or embedded formats.

Trupeer states that it has more than 10,000 teams around the world, ranging from high-growth startups to Fortune 500 firms, on its platform.

"Trupeer is revolutionizing content creation by transforming what was previously complicated, expensive, and manual into a quick, automated, and scalable process. From onboarding through support and training videos, they're making high-quality product content available in minutes", said Madhur Makkar, RTP Global.

Trupeeer is now venturing out of screen recording. The company is crafting new methods to create video from documents, personalize at scale, and natively integrate with tools where teams are already active, from CRMs to learning software.