Team Startupcity

• Tryo raises capital from Zeropearl VC to launch operations and scale tech in Bengaluru.
• Users can try up to 10 fashion items at home and pay only for what they keep.
• Includes Virgio, The Souled Store, Bewakoof, offering curated doorstep fashion trials.

Fashion-tech platform Tryo has secured Rs 3 crore (USD 1 million) in pre-seed funding from Zeropearl VC. The new fund will be used to initiate its operations in Bengaluru, enhance product and technology development, and grow partnerships with India's leading fashion brands, the startup announced in a statement.

The company Tryo was started by Meet Saparia, Arjav Patni, and Shiva Singh in January 2025. They bring a new "Try First, Pay Later" model to fashion retail. The platform lets users order a maximum of ten products without paying anything, try them at home, and pay only for the products that they retain. The same delivery executive picks up returns immediately, providing a seamless no-hassle experience.

Also Read- Ranbir Kapoor Backs Prozo, a Fast-Growing Supply Chain Tech Startup

Tryo has already collaborated with more than 25 high-end Indian fashion brands such as Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof. The company's objective is to revolutionize how Indians buy fashion products onlinecombining the convenience of online shopping with the confidence of offline trial.

Operating on a dark-store model, Tryo takes care of end-to-end logistics and quality check processes in-house. Its skilled delivery staff not only provide doorstep trials but even carry out real-time quality checks on returns. There are two options for customers: 60-minute quick delivery or booked delivery slots.

 Meet Saparia, Co-founder, Tryo says,

We are creating a platform that combines the convenience of online shopping with the trust of in-store testing. This investment will enable us to scale while keeping our laser-like focus on user experience

With its people-centric strategy and technology-enabled logistics, Tryo is set to redefine the Indian fashion shopping experience.