Team Startupcity

• Tuco Kids secured $4M (INR 35.27 Crore) in a Series A round led by RTP Global.
• Funds to be used for marketing, distribution, new products, and team expansion.
• Startup targets INR 100 Crore revenue and taps into India’s growing kids’ personal care segment.

Child personal care brand Tuco Kids has secured $4 million (INR 35.27 crore) in a Series A funding round led by RTP Global. The round also saw participation from MG Investments and existing investors Whiteboard Capital and Fireside Ventures.

Tuco Kids cofounder Chanakya Gupta told Inc42 that the funds will primarily be used for marketing, raising awareness, expanding distribution, research, launching new products, and team building. “Rolling out new categories and strengthening our team are aligned next”, he said.

Founded in 2023 by Aishvarya Murali, Tuco Kids offers a wide range of personal care products for children aged 3-13 years. The brand’s portfolio includes soaps, shampoos, lotions, gels, body mists, and even beauty products like kajal and beetroot tints.

Gupta added, “We aim to build the kids category under personal care across our D2C platform, marketplaces, quick commerce, and eventually into selected offline spaces by next year”.

The cofounder joined Tuco Kids in February 2025 and brings experience as business head at Cult Play (formerly Fitso) and group chief human resource officer at Curefit. The startup sells products through its website, ecommerce platforms such as Amazon and Flipkart, and quick commerce apps including Blinkit.

Gupta claimed that in the last 12-14 months, Tuco Kids has served nearly 200,000 mothers across its channels. The brand previously raised $2 million in a seed round co-led by Fireside Ventures and Whiteboard Capital in September 2024.

While the cofounders declined to share specific revenue figures, Gupta said the startup aims to reach INR 100 crore in revenue within the next 18 months.

The children-focused personal care segment presents a significant market opportunity in India. Few brands cater specifically to kids, with Johnson’s Baby and The Moms Co leading the segment. Other brands such as Mamaearth and Himalaya include kids products in their broader personal care offerings.

Also Read: Children's personal care brand Tuco Intelligent bags $2 million in Seed Funding round

The BPC market has seen growing interest from startups, including Peeko, a baby care-focused quick commerce venture that raised $3.2 million (INR 28 crore) in August 2025. According to Inc42’s 'State of Indian Ecommerce H1 2025: Quick Commerce' report, the BPC category, valued at over $6.4 billion in 2024, is projected to grow to more than $28 billion by 2030, at a CAGR of 28 percent.

With fresh funding, Tuco Kids is poised to expand its presence across digital and offline channels, tapping into the growing demand for high-quality children’s personal care products in India.