Vyapaar Vistaar Tech, a B2B tech-based distribution startup specializing in supply chain innovation, has successfully secured pre-series A funding to advance its expansion efforts. Notably, the company’s innovative approach to distribution, aimed at creating a seamless flow of products from brands to rural consumers, has garnered the attention of prominent investors. Marquee investors, including Mr. Deepak Agarwal, MD of Bikaji Foods International Ltd., Mr. Sunil Chordia, Chairman & MD of Rajratan Global Wire Ltd., Authum Investment and Infrastructure Ltd., and Mr. Ajay Gupta, a notable startup investor, have all contributed to this funding round. The primary objective of this capital infusion is to strengthen the firm’s distribution network in existing markets across Central and North India while expanding its presence in South India. This expansion will be further supported by the added expertise of these investors.

The raised capital will be deployed to enhance the technology platform and fortify the portfolio of private-label brands. Vyapaar Vistaar Tech Private Limited also has its sights set on capitalizing on emerging opportunities within the FMCG (Fast-Moving Consumer Goods) sector. The company is determined to increase its rural retailer base to 1.5 lakh outlets by March 2024, effectively tripling its expansion from the current 50,000 outlets. The existing network has already covered regions such as Madhya Pradesh, Rajasthan, and Uttar Pradesh, with immediate plans to include Telangana in its expansion efforts as the next step toward reaching its goal of 150,000 retailers.

Mr. Satvik Kumat, Promoter and Director of Vyapaar Vistaar Tech Private Limited, expressed excitement about partnering with new investors for the company’s next phase of growth, stating, “With the support of our investors, we are well-positioned to drive growth, expand our distribution network, and promote our own private-label brands along with several other domestic brands".

Arushi Kumar Dugar, Promoter and Director of Vyapaar Vistaar Tech Private Limited, highlighted the significance of this funding, stating, “This infusion of funds not only validates the hard work of our dedicated team but also reinforces our commitment to creating a technology-driven seamless flow of products from brands to rural consumers and overcoming the limitations of traditional retail distribution". Vyapaar Vistaar Tech Private Limited’s centralized tele-order booking solution directly connects retailers to the platform, enabling brands to digitize sales strategies at the village level, thereby facilitating a more efficient and streamlined distribution process.