Team Startupcity

• Wah! Puchka Wah! Litti secured strategic investment from Wow! Momo’s Sagar Daryani and other prominent angels.
• With 18 outlets and a D2C platform, the brand brings hygienic, scalable versions of Puchka and Litti-Chokha to urban India.
• The startup aims to scale to 100 outlets across 6 metro cities in 2 years, transforming India’s $20B street food opportunity.

Domestic QSR startup Wah! Puchka Wah! Litti has secured $230,000 in a strategic round of funding from Sagar Daryani (Co-founder, Wow! Momo), Abhishek Rungta, Dot & Key Co-founder, and a set of international angel investors.

Established by Deepak Kumar, the company is redefining India's favorite street food Puchkas and Litti-Chokha by transforming them into a contemporary, hygienic, and scalable QSR experience without sacrificing their true, street-style flavor.

With 18 thriving outlets currently running in Kolkata, Wah! Puchka Wah! Litti has entertained more than 2 lakh satisfied customers and boasts excellent ratings on food delivery apps such as Swiggy and Zomato. With its own D2C platform launching at wahfoods.com, the brand now offers fresh Puchkas and Litti-Chokha in less than 30 minutes.

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The funds secured in the latest round will assist the startup in expanding by 19 new outlets in Kolkata, enhance its leadership team, and create strong backend systems as it is set to scale to 100 outlets in six metro cities in two years' time.

"Wah! Puchka Wah! Litti is giving India's desi street food a bold upgrade authentic, hygienic, and built to scale," said Sagar Daryani, who invested in his personal capacity.

With India's online food services industry set to double to $8 billion, the time is right. Organized QSR chains account for less than half of the nation's total spend on eating out, but street food readily unorganized still provides a $20+ billion opportunity. Wah! Puchka Wah! Litti is set to create a Haldiram-style success story by standardizing Indian street food with the dependability and credibility of a contemporary QSR brand.

The company is also in advanced negotiations with institutional investors and strategic partners for funding its next stage of growth.