Dubai-based Web3 startup, Cultos Global, has successfully raised an undisclosed amount in its latest investment round. The funding round saw participation from high-profile investors, including Sameer Mehta, founder and CEO of Boat; Tarun Katial, founder and CEO of Coto; Ashwath Bhat, finance head at Fractal Analytics; and Vijay Ratnaparkhe, head of Bosch Southeast Asia, who will also join the company’s advisory board. This investment will enable Cultos Global to expand its product and engineering teams in the UAE and India, facilitating the integration of cutting-edge features into its platform, and further transforming the way brands engage with their customers.

Cultos Global’s Co-Founder and Chief Commercial Officer, Adib Samara, explained, 'Cultos Global is revolutionizing brand-customer engagement with a sophisticated, unified platform that seamlessly combines digital marketing and customer rewards programs. This transforms passive consumers into an active network of nano-influencers.' Cultos Global empowers brands by providing them with tools to establish their own brand token and rewards systems swiftly, fostering bottom-up adoption. This approach leads to enhanced efficiency, improved conversion rates, and increased sales for brands.

Commenting on the investment from prominent angel investors, Cultos Global’s Co-Founder and CEO, Pavan Govindan, said, 'Cultos Global is excited to have industry leaders on board as we scale up our mission to offer brands the capability to bring their rewards, loyalty, and influencer marketing to Web3. This grants brands access to first-party data with advanced security and enhanced privacy for consumers. With strategic investors supporting our vision, we are more confident than ever in establishing Cultos Global as the preferred Web3 wallet for major global brands.'

Tarun Katial, a strong advocate of Web3 Technology, added his support, stating, 'Cultos Global operates within an ecosystem that prioritizes end-user privacy while providing incentives and empowering brands to engage more effectively. I firmly believe that next-generation loyalty will be pivotal, and Cultos Global stands at its core with its proven web3 technology.'