WishCare, a direct-to-consumer personal-care brand, has secured a substantial investment of Rs 20 crore in its inaugural institutional funding round from Unilever Ventures, the venture and growth capital division of Unilever. The company plans to utilize these funds to enhance its research and development capabilities and concentrate on creating high-performance products enriched with clinically tested ingredients. Established in 2019 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, the company currently boasts an annual recurring revenue of Rs 85 crore. WishCare has reported an impressive fourfold growth in the past year while maintaining a robust double-digit EBITDA.

Regarding the investment, Pawan Chaturvedi, a partner at Unilever Ventures, expressed enthusiasm about the addition of WishCare to their rapidly expanding beauty and wellness portfolio in India. He highlighted WishCare's development of a range of scientifically supported products that have experienced substantial growth, and he expressed their eagerness to assist the founders in establishing an enduring brand. Unilever Ventures has been actively expanding its presence in the Indian beauty and wellness sector through investments in companies like Plum, Minimalist, Curefit, and What's Up Wellness.

WishCare offers an array of products, including haircare and skincare items such as hair-growth serums, face serums, sunscreens, and active-based body lotions. These products are accessible through over 15 online marketplaces, including Nykaa, Amazon, Flipkart, Purplle, Myntra, and their direct-to-consumer website. Co-founder Stuti Kothari emphasized the company's commitment to understanding consumer needs and creating innovative and results-driven products collaboratively. As they move into the next phase of growth, they anticipate working closely with Unilever Ventures to establish new industry standards.