Jaipriya K S,
Content Writer, siliconindia

Shown a remarkable dynamism and growth, Indian e-commerce sector in 2024 witnessed a significant improvement with the performance and contribution of ground-breaking startups. The sector’s funding deals, VC investments, and acquisitions have helped the sector to transform to unprecedented levels. The inclusion of innovative approaches by startups like AI-powered personalized shopping experiences, sustainable packaging solutions, and virtual trials have gained a vital momentum in the market and fueled the financial statements of firms.

Let’s see the exclusively curated overall report of Indian E-commerce startups and their performance in 2024.

Funding Deals: E-commerce’s Active Presence!

The funding performance of e-commerce startups stood robust in 2024. Through mega funding rounds, Indian e-commerce startups have raised 5.2 billion. The notable funding deals include, Zepto and Zomato secured over $1 billion. Rapido, Rebel Foods, and PharmEasy lifted more than $200 million funding. Urban Company upraised $445.9 million to expand its home services platform. Classplus, a mobile-first SaaS startup that automates the operations of thousands of tutors and learners has secured $89.5 million.

Launch of New Products & Services

Innovative products and services launch have been a benchmark of the e-commerce startups this year. Zepto launched Zepto cafes and subscription-based models for quicker delivery.

“As we expand into new cities and launch 100-plus new cafes every month, we are on track to achieve an ARR of Rs. 1,000 crore by the next fiscal year”, states Zepto Co-Founder & CEO Aadit Palicha.

Blinkit unveiled its expanded grocery delivery services. Also, to attract a more luxury customer based, Flipkart has introduced new categories like luxury goods and premium electronics in its product line.

“Our mission is to redefine convenience with superfast delivery, helping consumers across India save time while enjoying seamless, high-quality experiences,” the company stated in its app description”, Blinkit stated.

Home furnishing startup RentoMojo launched products like electronics appliances and furniture that caters the needs of evolving consumer base.

“With the next few decades expected to be marked by high economic growth driven by urbanization and rising opportunities in metros and Tier I and II cities for young, mobile Indians, we remain bullish on the shift toward flexible solutions over ownership”, says Geetansh Bamania, Founder & CEO, Rentomojo.

India’s leading e-commerce firm, Firstcry specialized in babies and kids product sector continued to develop its product range.

“We aim to grow both the topline and bottomline by optimizing spending and improving contribution margins after marketing”, Supam Maheshwari, Co-Founder & CEO, Firstcry.