Sreejita Talukdar, Content Writer, siliconindia

One more factor which is pivotal for living is food. We live on food and for few people we live for food. Food is such a simple word to utter, but contains a deep affection on the life of the human. Food is a vibrant expression of culture, which encapsulates history, tradition, and identity. Food is a love affair that’s as complex as it is comforting.

“There is no sincerer love than the love of food”, - George Bernard Shaw

Eating delicious yet simple meal gives us a comfort and fuels up from inside to kick-start our work routine. Whenever we feel stressed or anxious, food can be a good companion for us. In stressed life, people are more inclined to hedonic eating where, the piece of meal offers a perfect pleasure for them.

In our busy life, it is not always possible to cook your own sumptuous meal to enjoy, and this is the prime reason, of people being more inclined to restaurants and food stalls which are mushrooming around the cities of India.

The Vibrant Evolution of QSR Brands in India

The string of businesses that began nearly six decades ago and include popular brands like McDonald's and Taco Bell has evolved significantly over time. In India, this market paradigm has also gone through a substantial metamorphosis.

The quick-service restaurant model gradually turns out to be the sweet spot between satisfying customers and making a profit. Throughout the decades, it has become an essential component of the business.

According to the industry report, two franchisees in India control and run major food chains like KFC: Sapphire Foods and Devyani International. In FY22, Jubilant FoodWorks Limited’s income from operations was Rs.4,331.1 million. A year-over-year, increase of 85.9% was recorded in net profit for FY22.

With more startups are entering into this arena of business, fast food chains are witnessing a rapid growth in Tier-II & III cities. This sudden upward wave of progress of this industry, it is highlighting a massive opportunity for more quick-service restaurant brands. In terms of food, people are always skeptic because food directly affects our health, so majority of the people prioritize branded foods over generic ones. With all these elements in play, the QSR brands in India is prodigiously evolving not only in major metro cities but in Tier-II & III cities embracing the sincere efforts of startups brands.

The two key factors which pushed forwarded the industry in India by 20-25% growth are the massive increase in demand and boost in penetration due to fast store expansion. Gradually, as the majority of the population is moving towards city life, the QSR industry has risen from the unorganized to the organized segment.

Spice up your life wrapped in the flavors of authenticity, indulge your senses for a while and plunge into palatable piece of mouthwatering food to restore your tired soul

Supremacy of OSR Brands

QSR brands have created their discreet position in the market because they are quick, cheap, and easily available. People from different parts of India have different preferences that can be catered by quick service places.

The QSR offers tasty authentic foods which have been passed from generation-to-generation by using old recipes, fresh produce, and cooking methods. For example, there are many QSR brands offering, Delhi wala Chhole Kulche, authentic Vada Pav of Mumbai, South Indian Dosa and Idli, Kebabs of Lucknow, Kolkata biriyani, Hyderabadi biriyani in every corner of India. These brands are not only providing the authentic taste but bringing the unfiltered experience in an innovative modernized manner.

With the enormous penetration of Internet and smartphones, QSR brands are upgrading their system to become the favorite of the tech-savvy youth. They are using digital tools for ordering, payment and delivery, which is way too easier for the customer place order and make payments.

Quick-service restaurant brands are keen to adapt to the changing trends and mold them effectively to meet the needs and desires of customers. Nowadays, health and fitness have become more predominant, so quick-service restaurants have added healthy options to meet the needs of those who want to make healthier choices.