Budget Fitness-No More Excuses

The startup founded by Sougata Ganguly started this business with an aim of disrupting the fitness industry with the help of modern technology. They are making the goal of fitness to be flexible and affordable for all making sure that, nobody is left behind in the movement of health and wellness. It is offering a platform which is connecting you to your nearest fitness studio, which you can book on hourly rate.

They have developed a firm foothold with their services in metro cities such as Kolkata, Gurgaon, Delhi, Mumbai, and Hyderabad. The platform is offering the customer to maintain a fitness regime without bearing the extra charges of Gym subscription or yoga studios.

This creative set-up of this startup helped it to gain such popularity in short time. Apart from exercise, it also offers various health and wellness services like weight loss and weight gain consultation, Aerobic, Zumba, and different forms of Yoga.

Yogifi: Let’s Yogifi India

Yogify was started by Muralidhar Somisetty, and later Vinod Ajjarapu, Pranav Kanuparthi, and Sankar Dasiga joined the form as co-founders. It is the digital arm of Wellnesys. It offers an interactive yoga class with the effective and immersive use of Ai powered tools. Murlidhar discovered the potential of Yoga after he got a spine injury. Yoga helped him to heal properly.

The company’s goal is to make holistic wellness accessible for everyone, so that they can incorporate yoga as part of their life. Yogifi has blended technology with traditional yoga movement and integrated AI in making ‘Smart Yoga Mat’ and ‘Smart Ring’. The smart mats have innovative sensors to track your movements, providing real-time feedback, and guidance on your alignment and balance them accordingly. The mat is not just serving as the companion of your yoga time, but it is your yoga coach which is keeping a vigilant eye on every step.

On the other hand, the smart ring monitors vital signs, sleep patterns, and stress levels while providing personalized coaching, helps in enhancing well-being effortlessly.

Wrap Up

Driving a yoga and fitness business is not that easy as it looks, it requires a careful planning, strategic thinking, and a strong foundation. To stay afloat and stay out of the crowd you have to identify the niche of this industry and specialize yourself in specific form of yoga called Vinyasa, Ashtanga, or Yin alongside having a deep knowledge about different Asanas.

Before starting a business you should be equipped with a well-structured business plan focusing on your niche market. Having an attractive and user-friendly website is the must have element to flourish in this social media driven industry.

The yoga and fitness industry is anticipated to climb up to $288.0 billion by 2034 with a CAGR of 9.20% from 2024-2034.

Developing a good customer base is very important to survive in the industry. So, always interact with your followers, respond to comments, and use targeted advertising to attract potential students.