Jaipriya K S,
Content Writer, siliconindia

The market size of the organic food market reached $1,582.2 million in 2023. Going forward, IMARC group projects the market to achieve $8,918.5 million by 2032, presenting a CAGR – growth rate of 21.19% during the forecast period 2024-2032.

The rising awareness about the health advantages of organic food products, emergent consciousness on hazardous health effects of fertilizers and chemical pesticides and collective investments by corporate firms in India across the key sectors are restlessly driving to market the market size of organic food startups to be skyrocketed.

But ever think about why they are standing at demand and gaining popularity in the market? Read the full article to witness why ‘Organic Food Startups’ are gaining attention among consumers and How they are revolutionizing the future of food industry.

Integration of e-commerce: Harnessing the power of e-commerce is the major key which is being utilized by startups to transform the future of food industry more conveniently and making it accessible. Incorporating into the online platforms and digital channels, these startups are tapping wider audience across the geographical barriers and catering to the evolving demands for sustainable and healthy food options. Also it empowers the startups to deliver a seamless shopping experience with attractive features and specifications including subscription models, home delivery, customized recommendations and so on. In addition, e-commerce platforms provide better data analytics and inventory management, permitting the startups to scale their operations and swiftly adapt to the current market trends.

“The Rise in e-Commerce platforms has allowed consumers to act on this information and purchase organic food instead of artificially grown food. Moreover, e-Commerce platforms also made the sector more competitive with many players entering the industry”, – Seema Jindal Jajodia, Founder, Nourish Organics.