With each passing day, the edge of the inventions is growing sharper and hoisting the flag of success all over the world. Not only the discoveries and inventions are benefiting and creating the scope for calm, cozy and comforting life, but also helping the country to progress by earning lucrative amount of profit. This natural flow of growing business came to a stand-still when it came across the treacherous Covid-19 and as the outcome the whole world got trapped in its dark-web. The ever-growing Indian economy had witnessed a sudden downfall with a negative GDP growth of -6.6 percent in 2020.

In such a tough and claustrophobic situation where people were celebrating their quarantine behind the four walls of their homes, business sector of India was drooping taking the back seat in the economy. After a series of research and survey the business sector got the panacea of overcoming their downtrodden situation. They started offering their products and services in the online platform which can get connected to the target customers from anywhere through broadband connection. The retailer's segment of B2C market was accounted for largest revenue share of 99.4 percent in the end of 2020 where the marketplaces realized a steep increase in the sale of daily consumable commodities like groceries, personal care products, and bathroom essentials.

From there, the B2C market has come a long way till it hits FY2023. In between, the online platforms have seen a total paradigm shift in the business and redesigned the structure of this market. The concept of LPG model i.e., Liberalization, privatization and Globalization has already transformed the framework of Indian economy by giving the Indian business owners the golden wings to extend their business beyond the borders. Digital transformation has fostered the standard of living and commenced the era of smart nation worldwide. When globalization entered the business scenario, new and booming ideas started floating up in the market. Having backed by the milestone of online business platforms, numerous entrepreneurs have started their business in this sector and by the end of 2022 the number touches 76 million. The B2C and B2B market havetaken the front seats after the thrush of pandemic for sure.
Recently B2C segments are using various tricks and tactics to attract more customer’s attention with lesser cost. The top fat business tycoons are choosing the online platforms rather than increasing the number of brick mortar stores.

A few floating, booming and trending ideas those are in for FY23 are,

Video Platforms: Whenever we talk about a brand, the first thing comes to our mind is quality products that are trustworthy. When these recognized brands are creating videos about their products and services, and offering in lesser price, people promptly grab this. Also, it is very much convenient and cost-effective for the business owners as well as the consumers. Where the companies can reach millions of people in one go, a brick mortar outlet would cover a mere thousands of people against a hefty cost of maintenance of the luxurious outlet. Nearly 33 percent of B2C marketers already invest in making such short length promotional videos. Startup companies are also coming up with their ideas and products in a short video and promoting their business in very little cost. Facebook, YouTube, and Instagram have been the breeding ground for such young talented entrepreneurs. According to the report of 2022, the B2C platform has helped to widen brand awareness by 49 percent, the scope of advertisement by 44 percent and as the result the revenue increased by 43 percent.

Influencer based Promotion: Whenever it comes to buying a luxury products or skin care products, we avoid online shopping but when these brands are being promoted by known faces or fashion and beauty influencers or celebrities, people get convinced and tend to get attracted by trendy promotions that help in increasing the sale in the market. It started with beauty and skin care products and now it is being used as a valuable technique for any segments or sectors in business like hotels, clothing, food & beverages, accessories and what not. When surveyed, 61 percent of business owners chose this tool to promote their business.

Inbound Marketing: It is a famous and proven tool of promoting your business. Agents are chosen to meet the targeted customers at their place according to their convenience and promote their product in front of them. After the video promotion tool, inbound marketing is the upcoming top trendy tool of marketing which 80 percent of the marketer will use by the end of next FY.

Promotional Audio: We grew up listening to the promotional advertisements in radio which has been a basic brand promotional tool from initial days. Now many business owners are using podcasts or other audio content in their marketing for promoting their products. According to the report, 19.1 percent of the business holders are using this and of those who are already using this, out of which 37.4 percent of them are considering this as one of the most effective promotional tools.

As the penetration of smart phones and smart tools are increasing day-by-day, the demand and profit of B2C marketplaces are magnifying its beauty in the market. According to the Global data report, the B2C e-Commerce will grow from $6.5trillion in 2023 to $8.3trillion by the end of 2028 with a steady CAGR of 9.1 percent. When it comes to India, B2C platforms are booming like burning fire and it grew to $105.0 billion in 2022 by a steep rate of 21.52 percent. The value will further increase from $86.4 billion in 2021 to reach $181.2 billion by 2026 with CAGR of 14.62 percent.

To conclude, the recent revolution regarding artificial intelligence has advanced the B2C market scenario, to a large extent making it customized and personalized with prompt customer handling, and has drastically increased the sales and marketing.