Role of Social Media in Up-skilling the Potential & Up-scaling The Startups

Social media brings forth your unique innovative ideas and deliver it safely to its target audience Zepto, Flipkart, Ola, and Zomato are among the most successful startups in India, which got unexpected fame through social media marketing. Zomato led by Deepinder Goyal has led the startup with a single-minded focus to take it where it is today, a unicorn with $16.46 billion valuation. During the lockdown period many women have started their business through facebook and became successful business women from women Covid-preneurs. On the contrary, many offline outlets have shifted to online to grab the customers. One of such brand is Toothsi by Dr. Arpi Mehta which started in between pandemic is now globally acclaimed brand.

Social Media: Mapping the Journey from Startup to Soonicorn to Unicorn Few Startups which started with little ray of hope turned into unicorn grabbing the hands of social media marketing and their unique selling methods and taglines. One of such burning example of startup is Zepto, which says “Groceries delivered in 10 minutes” and it is successfully keeping their promise and won the hearts of customers.

Staying ahead of the curve and adapting innovative social media strategies, startups can meet the evolving needs of the marketplace & maximize their success.

Recently, app based commute service Rapido has come up with new tagline "5 Nahi Toh 50" which assures its users if they don’t get the cab in 5 mins the company will provide them Rs.50. they are vigorously campaigning this through all their social handles and other media. Already it went viral and their revenue started going upwards.

One of the famous e-commerce platform, Dunzo, founded by Kabeer Biswas started their business from WhatsApp groups (around 3700 groups). It started with “helping friends and families with literally anything ranging from delivering iPhone at the office from home to cleaning Pigeon shit at your cooler.”

“I realised that while business is important, what is even more important is the human aspect. We knew we had to build a safe environment for the offline world, online”, - Kabeer Biswas, Founder, Dunzo

Apart from Zepto, Meesho is one of the most profitable startups of 2023-24 which was started by Vidit Atrey and Sanjeev Bharnwal, both alumni of IIT Delhi. It bridged the gap between local dexterous artisans and urban customers. It boosted the enthusiasm of the small town local artisans who have extraordinary talents but they are always out of spotlight. Its tagline says "Not just a homemaker, a Meesho Entrepreneur." it helped a lot of people to stand on their own feet.