Adding more about the inception story of the firm, Minal, CEO, 4PZ, says, “This idea was due for a long time, however, once I got the confidence of serving clients by providing solutions to almost each problem while performing certain campaigns, executing their VM's pan India, and by providing other marketing solutions, whilst working with a
We prioritize on offering customized solutions to the clients and that is what helps us to offer result oriented solutions
While talking more about their clients, Minaladds, “One of our biggest client's operations team (which currently owns more than 1000 stores in PAN INDIA) was juggling multiple vendors for their marketing needs like Retail branding. They wanted to have the most prominent facade signage in a COCO store in Kernel to claim their achievement. They used several vendors to complete this and somehow managed to make it. Still, the solution that 4PZ provided to create the second most enormous facade signage was way more cost-effective, modified, and long-lasting than the first one”.
At present, 4PZ is handling 80 percent of their retail marketing business pan - India.4PZ has reached the first milestone of one crore 1.5 turnover in just a few months of inception. The company started its first store in August and now has completed more than 80 stores ‘branding; they have reached a level where 4PZ handles 80 percent of the retail branding of a client. 4PZ is completing more than 80 stores of retail branding of Brands like Kelvinator, BPL & Lenskart (which comes under the Reliance umbrella) in December 2021. 4PZ has outperformed in providing Prestige with in-shop branding and is now flourishing in getting more from the brand.
Evolving with the changing needs, 4PZ is walking towards a shift in the market which minimizes the focus on traditional advertising, instead of using user data to make data-driven and consumer-oriented investments which includes their planning in investing in analytics, AI, VR, as well as other market automation tools. Going forward, 4PZ is continuing to focus on getting Gamification as one of its superior services and as an action 4PZ became one of the companies that have recently created its NFT, the first step towards Metaverse. The company’s vision is to become the Data-Driven Marketing agency that provides 360 marketing solutions to the brands and develop into pioneers in the segment.