6to8: Hyper Local Shared Economy

Ashutosh Johri, Co-founder

Ashutosh Johri


Two industry experts Ashutosh Johri and Manu Rana, broached an unconventional concept of providing on demand motorcycle taxi services to create a shared economy of India's 100 million two wheeler owners. The originators got the drift of the milieu in which these full time bikers started operating. They realised that the existing way of business was obtaining the bikers rock bottom financial gains. And to straighten out the situation, the duo came up with an idea of part time bikers in low salaried jobs, who could have the opportunity of earning extra over their fixed wages. This initial thought marked the genesis of 6to8, one of India's first hyper local company providing cost effective hyper local part timers to hyper local services and customers. "The conventional hyper local market does not justify the financial requirements of fulltime bikers. Vendors do not pay good commission and customers pay small delivery charges. So we thought of establishing a platform where partimers could earn extra through consolidated requests serviced in a short time window. Our part timers today earn over 200 a day extra over their normal earnings, and work only between 6:00 to 8:00." states Ashutosh Johri, Founder, 6to8. Apart from this, the company is also supporting on time delivery of Milk and other commodities on the customers doorstep at a relatively low rate than usually charged. 6to8 assigns each driver with more than 60 deliveries in duration of two hours with the cost of Rs 3 per delivery.

The beginning of this unique platform where extra time available with drivers, cooks, guards etc., could be utilised by households in the same locality was not free of difficulties. The acceptance of this shared economy within a small hyperlocal ecosystem required very dense patronage. Initially, the company had to toil a little in order to set its foot firm in the market. Luck favoured 6to8 and it gained stability as well as recognition when it clubbed with leading retail chains like Mother Dairy and Patanjali. This association can also be considered as one of the major milestones that it achieved in its initial days. Ever since then there was no looking back, 6to8 kept on marching ahead. Today, it has launched itself in Delhi, Ghaziabad, Dwarka apart from its birth city Gurgaon. It has made substantial growth in terms of revenues which has grown. Its GMV has mushroomed to five times its spend since the pivot.

6to8 plans to expand up to 100, 000 daily milk & FMCG deliveries by launching 1000 hyperlocal areas

"The early hyperlocal failures led to online milk and grocery delivery being carried out from warehouses. So we now stand in a unique space since most early companies moved away from true hyperlocal. Our simple and low cost business model can be seamlessly replicated in any hyperlocal society in NCR. We only need 1 local part timer to launch service in any area, since our partners already have an outlet every 500 mtrs across NCR. We have steadily grown to our size at less than one tenth the cost it took other players. Our numbers stand testimony to our business model advantage," he voices.

What Lies Ahead Of 6to8
The prime movers have in view successive plans for 6to8. The growth plan is set around the concept of a hyperlocal shared economy matching the free time of existing staff to the service needs of residents. The short term plan however is to expand up to 100, 000 daily milk & FMCG deliveries by launching 1000 hyperlocal areas. It is aiming to mushroom its system for other grocery deliveries and introduce a troop of part timers across the localities of NCR. The objective here is to launch a cross utilised platform that supports all sorts of hyper local services. "To bring 6to8 into being, we have designed robust technology to remotely manage a network of part timers while also initiated tie-ups with market leaders like Bajaj & TVS to support them with fully financed bikes. On the other hand we keep adding to retail partnerships with enterprises like Patanjali and Mother Dairy," he concludes.