Aarida: Freedom of Attire

Kumar Divya Rajat & Aditya Nandan, Co-founders ,Swati Nandan, Brand Head In this age where choice is abundant in fashion, it takes something truly special to stand out. This is what Aarida is mastering. It understands that every individual is different in terms of personality, preferences, etc. And, helps customers interact with expert designers who understand their requirement and give them a personalized journey with unique designs they aspire.

The Start Story
With the intent of catering to the individual style of the client, the sibling duo Kumar Divya Rajat and Aditya Nandanbranded their own label Aarida in the year 2016. The luxury brand offers custom-made designs for those looking at making their attire look perfect or create something special for a particular occasion. With complimentary experiences and thoughts, Kumar Divya is an expert in all intricacies of the web and loves to explore new things. Aditya, on the other hand, brings about his knowledge in consumer serving industry and expertise in technology, giving the brand a new dimension. "We noticed that women have trouble in choosing products from malls, shops and online platforms as well. They might like a product, but will need the same in different colour and have opinions on sleeve length, work type, fabric, and others. This is the gap that was left untapped and we established Aarida to
resolve this," says, Kumar Divya Rajat.

He further adds, "We truly believe that each of our products reflects the amount of effort we put in making each garment and the thought process put behind it. And these encourage us to push the envelope further and do something best to satisfy the customer's quest for the best fitting apparel they look for."

The Best about Aarida
This new-age luxury fashion brand focuses not only on personalizing the clients' outfits but also on making sure that each piece is comfortable enough to meet their budget and time needs. With this, Aarida streamlines each outfit by allowing the users to choose ready-made products or customize every single detail of the attire. The company's versatility and tech usage to view products in 3D after design, makes it perfect for working-class women who appreciate charm while maintaining their individuality. It offers casual and ethnic wears as well. "Customization is available both in the offline outlets and website too. What highlights our website is the product personalization on the editor and its immediate preview on a model, unlike other apps that show only sketches," he informs.

Aarida not only focuses on personalising the clients' outfits, but also making sure that each piece is comfortable enough meeting their budget and time needs

Having customization at the heart of the brand, Aarida is recognized as India's solitary personal style online/offline store that allows shopping the finest clothing exclusively tailored as per consumer's needs. "We firmly believe Shopping to be our birth-right and not a luxury. We hold pride in delivering the biggest style trends at the most affordable prices at the doorstep. Our commitment is to provide Customised Clothing put together using the best quality fabrics and churning out trendy fashion clothing with a class-leading customer service experience," is what the company claims.

Operating at PAN India level with offices in Bangalore and Deoghar, the company has witnessed active customer-base in the past few years. It is in plan to expand to other cities as well. Scaling the collections, the designers are exploring new methods to suit the clients. It is on the verge of adding new categories like jackets that could be self-designed from scratch.