Functioning from 2015, AdsUnlock has amalgamated Blockchain technology with AdTech by bringing into the market the first-ever Peer-to-Peer Ads platform fuelled by Blockchain technology. The platform automatically creates video/image campaigns free of cost for publishers and advertisers, where they can make use of their innovative custom Ad Placements for the benefit of end users. “That’s what makes us stand strong in the market with no competitors,” proudly states Phanendra Hanumanula, Co-Founder & CEO, AdsUnlock.
Disrupting the AdTech& Blockchain Ecosystem
AdsUnlock is a network of app developers working together to create awareness amongst each other of their products
In a nutshell, AdsUnlock’s 256-bit encryption for the security of the site makes it impossible for the bots or hackers to penetrate into the system. Also, personalization is another advantage of AdsUnlock platform which helps in sending the right ads to the right consumers providing them the options to create targeted campaigns.“Understanding our consumer behavior is the key, and once that is done, targeting is
Shravan Ganapathiraju, Founder& COO
Building a Self-Sustaining Community
In terms of revenue generation model, AdsUnlock’sAd Mediation is the best way to earn most revenue, where a publisher can connect with multiple ad networks and can serve Ads through the platform, earning high CPMs. Narrating the future plans, Phanendra, concludes “We believe Blockchain technology is going to be ground breaking if security measures are taken to prevent fraud. Our focus will be on not just innovating ways to improve Ad technology but on building a community which is self-sustaining, where we are providing a one stop-platform with the right tools.”