Agril Mach: A Platform Connecting Farmers to Machinery and Helping them Take Best Decisions

SumitSwarnamaya, Founder, Padma Kumar Swain, Co-Founder/Strategic Analyst,Kishor Kumar Behera, Managing Director, Rajesh Kumar Giri, Director, HR & FinanceDeveloped countries have historically neglected the crucial role of mechanization in agriculture. Agriculture has instead seen the rise of Data Analytics, IoT, and other technologies. It becomes imperative that machinery is laced with technology that can contribute significantly to the development of food systems, from irrigation to ploughing to the collection, transportation and preservation. With all the resources, manpower, time, and cost, farmers must recognize and choose the appropriate level of mechanization that can meet their needs efficiently and efficiently.

In line with this, Agril Mach aims to become the right fit for the farmers' needs by connecting the farmers with the machinery owners and agricultural experts. Empowering the framers has been a challenge but the words of Agril Mach's Founder, Mr. SumitSwarnamaya, "Success is not about how much money you make, it is about the difference you make in people's lives" summarises the vision and motivation of the company.

Connecting Farmers to the Right Tools
Agril Mach works as a one-stop platform that renders solutions to agricultural machinery and tool pain points. Moreover, the company also works as the marketing strategist and analyst for different agricultural companies that want to grow their business. Agril also provides a platform for E-commerce of Agri inputs and machinery, AI technologies for disease detection, and Agril Mach Applications. For the machinery owners, they can register their vehicle on a rental basis, can track their machine through GPS, and track the service history of the vehicle.

Further, the farmers can book the machines for hire, register their product to attract buyers on the app, search different products of different companies and do bookings too, get subsidies, agricultural advisory, weather forecast, news, expert advice, and can book for soil testing.

Agril Mach has been the forerunner of bringing together the farmers' needs, mechanized tools, buyers, sellers, analysis, etc. all under one roof

Furthering the Platform
Agril Mach has been empowering the farmer community with its patented products that aim to neutralize soil acidity. The company has introduced AI in soil testing. Further, Agril Mach is also striving hard to connect the farmers with the NBFC/ financial banks for bank loans. The company is an authorized seller of 6 national & Multinational Companies while garnering almost a revenue of 2Cr in the FY 19-20. Agril Mach has evolved and spread its presence across the nation with over more than 80000 satisfied farmers.

The efforts have been recognized and AgrilMach has become the recipient of several accolades including Best social Enterprise Startup of the Year -2019 by YI INNOVEX 2019 held in 22nd Enterprise Odisha 2019 and Startup-Export Award ­ 2019 by STPI ODISHA for empowering farmers through digital & IT platforms.