Founder & Chief Business Lead
Connecting Z'ers with their Culture
The thought behind building AMIRTHA FASHION was a simple and pure one, that embarked on a journey to bring together and bind in a thread, those who seem to have lost in the westernization and colonization. The fashion industry promotes trends that can be constructed and destructed within smaller timeframes. As deserted as the concept seems, it is inevitable for youngsters to be lost in these meaningless trends and lose respect for their very own culture. AMIRTHA
AMIRTHA FASHION has set on a journey with a headstrong motive to bring to its clients the best traditional wear outfits for their kids. AMIRTHA FASHION made an effort to get the best materials sourced from different parts of India like pure silk and pure cotton to supersede the client’s quality expectation of the outfits. The traditional designs of the outfits are another catch, as every design has a heritage and a cultural story attached to it.
AMIRTHA FASHION plays an important role, casting a big impact on the Z’ers to be deeply rooted in their culture and proudly represent their tradition through their outfits
Portraying Rich Indian Cultural Diversity
AMIRTHA FASHION takes pride in the fact that despite having a set-up in Chennai, in the state of Tamil Nadu, its designs have become popular and much demanded in the Northern regions of the country where the company gets bulk orders from clients. Apart from India, AMIRTHA FASHION also ships its fashion range to the US Australia, and Canada. The manufacturing unit is capable of handling the rising demands across the globe, summing to 1 lakh units per month.
AMIRTHA FASHION has been the most loved and opted company for traditional kids’ wear. The reason behind the appreciation is quality kids’ wear at an affordable range which makes the company stands out among its contemporaries. Coming far from when it started, AMIRTHA FASHION has marked its success on 100 million INR business, which is the truest alibi of the rising demand from the company. Showered with laurels such as 'PREMIER SELLER', 'TOP BRAND' by Amazon, and 'PLATINUM SELLER' by Flipkart, the long-term goal for AMIRTHA FASHION is to consolidate cultures from different parts of India under one brand, as every design awaits a representation of its history.