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Amrit Singh, Co-Founder
The ideation of Astorion MediaComm Solutions, commonly known as AMS ADS did not click in a day. It all began from the college campus where Amrit Singh during his graduation days was a part of the Organizing Committee for numerous college fests. He was responsible to gather sponsorship for funding fests and in no time became his favourite avocation. Accumulating sponsorship of INR 50000 to 2.5 lakhs, Amrit was able to break all the past records and enjoyed every bit of it. Little he knew that it was a turning point in his life that would help him venture into the world of advertising and branding. But that’s exactly what happened. In the fourth year of his college, he Co-Founded AMS ADS with his childhood friend Smitahsya, who eventually became his business and life partner.

“Our decision to enter into the OOH media space was entirely based on how we can add value to it. As we were an entrant to an industry which required huge initial capital, our mission was to work until we develop some thing innovative and attractive in low-cost involvement,” says Amrit.

What started off as a continuous metro visit, close observance and study of outdoor mediums, soon led AMS ADS to carve its niche in the amplifying space. Their unique concept of Garden Branding helped them to bag the Mumbai Central Station garden project for branding and development. Also, in 2013 it got HDFC on-board to promote their personal loan campaign in Dadra & Nagar Haveli. It was a part of their exceptional corporate bus branding and was tremendously successful in doing it. Since then there was no looking back for AMS ADS.

Conventional & Unconventional Medium Offerings
“Our USP is to offer a mix of conventional and unconventional mediums right from designing creative, conceptualization to making a clutter-free medium which highlights one brand/campaign at a time,” he informs. Envisioned to deliver refreshing, ingeniously creative and effective communication and being a solo advertiser in DNH, the company has executed campaigns for PM’s Visit in DNH & Daman, Daman Festival, Daman Carnival - giving an impetus to an all-around professional experience in managing different campaigns. Apart from these, AMS ADS serves to the utility with being an ad-space such as Waiting Chair Branding, Drinking Water Mobile Hoarding and others specifically designed to meet customers need and connect directly with the audience.

AMS ADS' plunge into the digital media has opened up a new market for them and leverages to connect mediums via a network and push content from remote location. Its pre-owned product Digital Information Network(DIN)is 100 percent customizable as per the customer’s requirement. Today it has been implemented across Govt. healthcare institutions and Govt. departments in DNH & Daman. Adding to technological innovations, AMS’s in-built ERP software tracks the vacant and soon going to be vacant sites for OOH solutions along with produces quotation and auto-generation of invoices. “We are trying to make our operations more system generated which further will improve efficiency and maintain absolute transparency at work.”

Supporting Govt. Initiative
Over the years, AMS ADS has grown incredibly. Flagging off its journey from DNH, the company has expanded to Mumbai, Gujarat, and recently, got an exposure to implement DIN at Lucknow airport. Initiating from an ad-space of 6000 sq.ft, at present has captured more than 70000 sq.ft spaces. Team AMS with 30 creative head caters to clients like ICICI, Bank of Baroda, Nagjua Developers, Pramukh Developers, Virchand Jewellers and others. AMS has a turnover of four crores annually. The company is also engaged in CSR activities. “Soon we are going to develop customizable products and mediums to deliver aesthetic appeal with supporting Swacch Bharat & Digital India campaign.”