Athlizur: Creating Fashion With Comfort On The Go!

Arpit Poddar,  Founder

Arpit Poddar


Fashion is a celebration of one’s choices and when it comes to comfort, it’s hard to make a mark on one’s style statement and stand out among the rest. But, does it always need to be that way? The fashion mongers today suggest otherwise as more influencers are promoting yoga pants as couture for the day out. Inspired by this rising trend of comfort apparel that ensures no compromises on trends, Athlizur was founded in 2021 promoting and offering Active wear Merchandise.

The increasing awareness of health and wellness has sparked an interest in comfort apparel. Especially, the hectic work schedules today seldom spare any time for workouts, and carrying an extra pair of sweatpants to work is just not the best option. One would love to step out for the day and hit the gym between the brakes, without having to think twice about slipping into something comfortable. All this, and the outfit still has to be trendy to compliment one’s style statement as it adds to one’s personality and confidence. While there are many brands in the segment that offer comfortable apparel or workout apparel, the monotonous black, blue & grey is a big turn down, setting the trendsetters towards an unsatisfying search that never ends!

Breaking Monotony with Pop Trends
To break this monotony and amalgamate fashion with performance wear, Athlizur has dedicated itself to creating and crafting exclusive Activewear merchandise that makes one’s monotonous workout routines pop. Adding more colors to your wardrobe without compromising on quality paired with comfort is what the company excels at. And, while doing so, it keeps making a lot of products for one’s daily wear wardrobe from T-shirts, Hoodies, Crop Tops, and Jackets. It offers one of the most versatile collections of activewear like Sports Bra and Leggings (Jeggings). The company specializes in dual-use clothing that promotes fashionable workouts.

Post pandemic, Athlizur has emerged as one of the most trending brands and through online business, it has forayed into B2B as well as B2C segments

Post pandemic, Athlizur has emerged as one of the most trending brands and through online business, it has forayed into B2B as well as B2C segments. The company was able to effectively utilize IT in the identification of trends and choices and tastes of customers. Athlizur is a small team of less than 10 people with in-house designers. It is developing an interesting feature on the website that will help in personalized regional buyer experience.

Cartoon Characters and Superheroes for Fashion conscious movers
Athlizur has pioneered a unique concept of portraying cartoon characters and superheroes in its activewear, because the team believes that these characters are symbols of energy and the epitome of performance. Though the journey hasn’t been a bed of roses, the company has managed to achieve much along the way. It has global tie-ups with companies like Disney, Warner Bros and Viacom 18, being the first brand in India to launch nostalgia driven activewear collections.

90 percent of the company’s revenue arrives from Metro cities and Tier 1 cities.There is still a learning curve though, pertaining to the evolving fashion trends and capturing the key demographic by customer preferences; the future is bright. Being a bootstrapped company, Athlizur is open to strategic partnerships and investments.