India has been bestowed with a substantial reserve of bamboo, boasting a diverse array of over 100 bamboo species distributed throughout the nation. The increasing market expansion of businesses in India that focus on bamboo-based products serves as evidence of the nation's dedication to both sustainability and creativity. In 2020, the valuation of the worldwide bamboo market reached $53.28 billion, with a projected compound annual growth rate (CAGR) of 5.7 percent anticipated for the period spanning from 2021 to 2028. The market is expected to experience growth over the projected period due to heightened investments in infrastructure development, greater utilisation of sustainable building and construction materials, and increased consumer awareness regarding the various applications and advantages of bamboo. Looking at the growth of the sector various new firms have emerged and promise to offer better and authentic products. Woodwose is one of the leading companies in this sector which is committed to serving authentic products keeping sustainability in mind.

Bridging the Gaps
Customers in this market face a wide range of difficulties, such as product quality, price, fabric options, and product knowledge. "We specialize in a variety of sustainable fabrics, ranging from Bamboo, Organic Cotton, Modal and other recycled fabrics, and provide services from fabric sales to end product design and development. We specifically partner with sustainability-related influencers to spread the word about bamboo clothing

and its benefits. Our goal is to help towards the adoption of sustainable clothing by helping others launch their own sustainable clothing brands. We do this by offering the following USP's to our B2B clients - Low MOQs, options to choose from multiple sustainable fabrics and ability to choose from pre-developed designs or custom-made designs to clients' specifications. In order to create more awareness about the products we also have taken part in numerous exhibitions and partnered with different promotional apparel vendors to drive this to the end consumer”, speaks Akshath Bhatia, Co-Founder.

Woodwose, being an Organic Clothing brand just does not only sell the fact that it is ‘Organic’ rather it offers better and more affordable choices. It provides a wide range of products and services. “We offer both sales of fabrics and end garments which can be manufactured to client’s requirements. Our current offerings include all types of knitted garments such as Tees, Polos, Sweatshirts, Sweatpants, Inner Wear, Women’s Sanitary wear, Leggings, Sports tops and more, and we can manufacture these in a variety of fabrics such as Bamboo, Organic Cotton, Modal, Recycled Cotton/Poly. To add to it, we follow strict quality measures which give us an edge over our competitors”, says Akshath.

The organisation possesses a group of proficient and seasoned professionals. Its primary emphasis is placed on the technological advancements that are crucial in advancing the cause of sustainability. “In essence, sustainability is fundamentally rooted in the principles of transparency. In the contemporary era characterized by data-driven processes, it is now possible to comprehensively track and measure various aspects of products, including resource utilisation, manufacturing methodologies, and end-of-life information about garments. Our company has accumulated over three decades of experience in the field of garment exports and manufacturing, thereby acquiring extensive expertise in fabrics, production techniques, and designs”, says Akshath.

Path Ahead
Woodwose has undergone a long process of evolution since its inception. The organisation has the core belief that if individuals were provided with the appropriate options, the inclination to choose organic and sustainable alternatives would naturally arise, hence aligning with its overarching objective of establishing organic clothing as a societal standard rather than a passing trend. The primary objective of the firm is to achieve market domination in the realm of white label bamboo-producing garments and introduce new sustainable fabrics to choose from. In the years to come, the firm envisions a global scenario where the process of selecting a sustainably produced product is equally, if not more, effortless compared to picking a non-sustainable alternative.