The Words Edge: Building the Future of Marketing
Natasha Lorraine Menezes
“As story tellers, we weave silken stories to capture leads, bringing them down the marketing funnel, and leverage & manage the full spectrum of online, social and digital marketing, to deliver valuable business results” she adds.
Marketing today has to be treated as a
The Words Edge is a cutting edge Marketing Agency that takes a customer-first and digital-first approach to meet and exceed end objectives.
There was a time when all functions could be outsourced but marketing would remain internal to a company. The shift happening now is, marketers want professionals who are an extended arm to their strategy. They are aware that marketing agencies offer the best of professional help, turnaround and service. The future of marketing is shifting towards these value dependencies, as opposed to price alone, and The Words Edge, as early adopters, are positioned for long term success and sustenance in this marketplace.
The team includes experienced digital marketing experts, writers, strategists and designers and its customers are from India, US, and Europe. With close to 100 clients in 2.5 years, spanning ecommerce, retail and foodtech to IT, Fintech and Pharma, the company is wearing all kinds of hats today.
The Words Edge claims their USP is great storytelling. “We have to be great storytellers, we have to be extraordinarily creative (right brained), but we also need to keep a sharp lookout for marketing goals and performance through data (left brained). It is a tall order but only those of us who can rise up to meet these expectations will be able to provide business value to clients and retain the position as preferred partners in a business’growth” concludes Natasha.