As with the boom in the e-commerce segment, there has been a shift in the business models with every industry slowly moving towards digitization and scaling up their operations through online portals where people can get access to every service/ product just at the click of a button. The growth of this on-demand economy has in turn, given a boost to the home service startups where customers are more comfortable calling for services at the doorstep of their house with the support of this modern technology. The beauty and wellness industry is no exception to this and is witnessing a shift in its business model with people now looking forward to availing the grooming services at their homes rather than going out to the salon. Realising the scope of this industry, Mir Mohsin Ali decided to invest in the space and came up with the idea of an operational model of business that would add value to this domain. And that idea thus laid the foundation of BeDiva an on-demand beauty salon at home.

India's highly rated on-demand beauty and salon service provider, BeDiva offers professional beauty parlour and salon services at your doorstep anytime and anywhere in the country. From Make Up, Hair Cuts & Colors, Manicure, Pedicure, Waxing and Bleaching to Mehendi Artist, Saree Draping, Detan, Facial, Threading and Hair Styling, the company offers a wide range of beauty solutions and furnishes to almost every beauty requirement of its client. “Our prime focus at BeDiva is to provide the highest quality of services to our clients. For availing our services, one can simply book an

appointment through our website after which our expert beautician visits at your place at your preferable time and date with all the essential materials in place,” says Mir Mohsin Ali, Managing Director, BeDiva.

India's highly rated on-demand beauty and salon service provider, BeDiva offers professional beauty parlour and salon services at your doorstep anytime and anywhere in the country

Currently based in Hyderabad, the company is backed by a skilled team of professionals who are toiling hard each day to deliver topnotch quality services to the customers. L’Oreal, Matrix, M.A.C, VLCC and Rica are some of the products that are used by the company. With an easy to use interface, BeDiva has made it very easy to book beauty services at home and only uses genuine products. Equipped with professional make-up artists who are experts in their work and have the necessary makeup kits and tools, the beauty startups helps its customer recreate a look that they are looking for at the comfort of their home. “We aspire to grow further in the beauty domain and are looking forward to expand our operations. At BeDiva, we are assisting you get the look you craved through our certified and professional stylists,” concludes he.