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Cover Story
Rasthetique Home Beauty and Spa: Professional Beauty Services
The personal care and cosmetics market in India has had consistent growth over the last decade, with increasing shelf space in boutiques and retail stores across the country. Many multinational brands have entered the Indian market, primarily aided by dedicated support structure and their respective pricing strategies. The domestic market for personal care products is projected to grow at a CAGR of around 22 percent during the period 2017-2020. Moreover, the market is expected to maintain healthy growth due to rising preference for specialized cosmetic products such as organic, herbal and ayurvedic products.
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