Beauty Startups are Embracing the Premium Online Space
Seizing the opportunities, various online beauty commerce platforms have sprung up and are driving sales of these advanced products with enhanced content delivery, customer education of the product offering and benefits helping several premium international brands make it big in India. These new players have identified the market and are making swift inroads into the online space. Also, various startups in this domain have seen double the number of investments as compared to last year. Speaking in terms of numbers, the investment in the beauty and cosmetics field reached a gross $108 million in the year 2019, which is shockingly high as compared to $51 million in 2018. Not only this, the sheer numbers of deals and contract signed have reached up to twelve as compared to seven in the previous years.
Witnessing such advancements, we have featured a list of “10 Best Online Beauty Startups - 2019” in our current edition. The list consists of startups that shows a lot of capabilities and is currently showing much winsome potential.