Startups Are Enriching The Market For Online Baby Products

Nandini Mukherjee, Managing EditorIn India, the baby care products market is observing a growing trend over the past few years owing to increasing child population, rising awareness towards using baby care products, growth of e-commerce industry as well as rise in number of working women and nuclear families. Further, the market is projected to follow the growth trajectory over the coming years as well as the market players are making efforts to innovate and introduce more nature and environment friendly products which are both economical and skin friendly providing ambience of safety and cheerfulness to child. Moreover,
growing urbanization and literacy rate coupled with fast paced life- style is expected to result in consumer inclination towards baby care products.

According to 6Wresearch, India Baby Care Products market is projected to grow at a CAGR of nearly 10.1 percent during 2018-24. Baby food market captured highest revenue share in 2017, followed by baby diapers segment. Additionally, baby skin and hair care market also witnessed substantial demand. Riding on the wave, new market players are coming up with exclusive baby products outlets in different regions to capitalize the vast untapped market, offering consumers a greater empathy towards the use of baby care products market. Such startups are leaving no stone unturned to make the most out of the huge demand for baby products today, and are especially looking at the e-commerce space for a faster growth.

Witnessing the growth, we have come up with a list of "10 Best Online Baby Products Startups" in our current edition. Adopting right technology, improving communication and understanding customer needs and fulfilling their requirements seamlessly, the motive of these fresh ventures is to give a competitive edge to its businesses.

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