Chai Nagri: A Brand Revolutionizing The Tea Cafe Segment Of India With Technology & Unique Franchise Services
Divam Wadhwa & Simran Singh
Today, Chai Nagri has emerged as one of the most prominent brands in the Food and Beverage category with a wide variety of chai and delicious snack range. This is the journey from a 1 team member to a 144-member team as of today, with no knowledge of the Chai Industry and business to being featured on TEDx, from a small canteen to more than 20 outlets across pan India with a revenue of 10 crores. Their story is a perfect example of sheer hard work, dedication, and innovation.
Transformational, Client Friendly, & Functional Franchise Model
Nowadays, every other brand offers franchise options, however, while other brands ask for skyrocketed franchisee fees and where clients bear huge amounts of investment;
The overall vision is to create a space for every segment of society - from fine dining to a fun cafe to a traditional Chai Tapri & build a sustainable brand ready for the future
Chai Nagri has not only created a successful business model but has also given a new source of revenue for their franchise partners through retailing of 42 varieties of tea leaves which include Indian spices tea leaves and green teas like blue pea tea, chamomile green tea, lavender tea and so on. Additionally, Gift Hampers for festivals, corporate events, and occasions leading to bulk orders are another revenue line for the franchise holders. Simran Singh, Founder, Chai Nagri says, “Our Central Team puts in all the efforts to increase the revenue streams for our Franchise Partners. Corporate Gifting has been a huge success for us in the past and we are growing in that space. The idea is to eventually extend the region-specific leads to that region itself and increase brand presence”.
The company knew that the core business for chai exists in thousands and lakhs of tea carts across every nook and corner of the country. It is time to upgrade, and they were determined to be the ones to provide it. Chai Nagri currently has a presence in more than 7 states and aims to grow strategically, sustainably, and organically in the next coming years. The company also has plans to launch India's finest and tiniest teacart, which will further revolutionize and add another dimension to the company portfolio.