Jahanpanah ­ India's best men's ethnic wear brand was celebrating its 125th anniversary, yet consumers were largely unaware of this heritage. The brand was in dire need of an excellent marketing campaign to set foot into the national market and do that in style! The biggest behavioral concern bothering it was the millennials who were attracted by the glamour and glitz of big events where they look up to celebrities who were part of such extravagance. This is when Oodles Agency, a strategic and consumer-centric new-age business solutions provider with a result-oriented approach stepped into the picture. Oodles seized the opportunity in the form of IPL when Jahanpanah sponsored their home team `Sunrisers Hyderabad' and made their way into national media. The close-knit team at Oodles decided to match the glamour of the IPL festival and conceptualized an array of contests and posts for social media audience nationwide. `Jahanpanah of the Day' was a super-hit social media contest that Oodles put together where the audience could predict the `Man of the Match' for a particular game and win special prizes. The agency breathed new life into the brand by designing creatives every day to promote the contest and promoting promo videos featuring players from the team on social media. The success saga of Oodles does not

end here. There are other brands worldwide who are appreciating the 360-degree agency for offering a gamut of services from creating an identity to evaluating success.

Oodles is the dream venture of Vidhi Vakil ­ an event, marketing, and branding specialist ­ who conceived the idea when she realized that a lot of startups were on the lookout for an affordable advertising and marketing agency. Therefore, Vidhi established Oodles in 2015 in Chennai as a full-service creative agency to help startups and other leading brands achieve greater influence by aligning strategy, brand, design, advertising, digital and events. The team's work reflects a deeper understanding of what makes a brand closer to consumers, and insight and purpose are the heart of it. Today, it has grown from a city-based small agency to an agency that is offering solutions in 50+ cities across. "Every project of ours has been a milestone for us because breaking the monotony and making them deal with some-thing new is very difficult and for us, every project has been very dear. At Oodles, we are passionate about whatever we do. We believe in the word of mouth marketing and we are growing organically," she says.

Oodles aims to help startups and other leading brands achieve greater influence by aligning strategy, brand, design, advertising, digital and events

It's not a rosy path for any entrepreneur to start their own company. Convincing people to upskill from traditional to digital marketing was a major roadblock that Vidhi faced. Also, the client's demands are not necessarily aligned with the company's requirements. Thus, to help them stay ahead of the game, Oodles assigns the right sized qualified team who delves deep into the psyche of its clients to understand their requirements and crop up with the finest solutions. The agency's success is directly proportional to the brand's success. Oodles has an in-house team with a pool of seasoned veterans and newbies from varied industries working for the common goal of making their client's life simpler and helping them target their consumers and make consumers' lives better. "It's not necessarily about doing an out-of-the-box thing, but it's about coming up with customer-centric solutions. It should strike the right chord with the consumer. This is exactly what we wanted to do and that's what we have been doing for the last three years now," she concludes.