Cookr: Revolutionizing the Food Industry in India with Healthy Homemade

 Praba Santhanakrishnan,   Co-Founder & CEO

Praba Santhanakrishnan

Co-Founder & CEO

In recent years, there has been a significant shift towards healthy and homemade food options, with consumers becoming increasingly aware of the impact of their food choices on their health and the environment. This has led to a rise in platforms offering homemade meals prepared by local cooks, providing customers access to healthier and more personalized food options. These platforms not only promote healthy eating habits but also create opportunities for micro-entrepreneurship and women empowerment. One example is Cookr, India’s largest homemade food app marketplace offering a unique solution for consumers seeking homemade, healthy, and delicious meals. With a focus on sustainability and innovation, Cookr represents the future of food tech startups.

At Cookr, the firm is committed to providing customers with a range of nutritious and hygienic home cooked food options, tailored to their dietary needs and preferences. “With a platform of over 650+ home cooks, we are proud to nourish humanity with wholesome food and spread the joy of well-being. Our brand vision is to become the leading platform for healthy homemade food, offering a trusted and reliable service that not only cares for our customers but also makes a deeper social impact in the communities we serve”,speaks Praba Santhanakrishnan, Co-Founder & CEO. The startup overcame challenges in sourcing enough home cooks to meet the high demand for healthy
homemade food. The firm validated interested home chefs' kitchens and food quality and ensured the right ingredients and oils were used to maintain quality standards and impact the food industry positively.

By partnering with talented home cooks and leveraging cutting-edge technology, Cookr is able to provide customers with delicious homemade meals while also creating opportunities for micro-entrepreneurship.

The firm’s menu is designed to cater to the needs of expectant mothers, providing them with a pregnancy friendly meal plan. Cookr also aims to empower home makers by creating opportunities for them to become successful ‘mompreneurs’ promoting financial independence and contributing to the empowerment of women. Additionally, Cookr places a high emphasis on food safety and uses advanced technology to facilitate collaboration between cooks, customers, and delivery partners. “Our platform is helping home chefs to set up their businesses and providing customers with access to healthy home cooked meals every day, including long shelf-life products such as pickles, masala, baked items, and bakery items. We are also catering to specific life events such as birthday parties and anniversaries, as well as special dietary needs such as diabetic friendly, pregnancy-friendly, and protein-rich foods”, says Nirmalkumar Muthu, Co-Founder.

The team at Cookr brings together a diverse range of expertise, with Praba Santhanakrishnan (Co-founder & CEO) leading the way with his extensive experience in technology and e-commerce, Saravanakumar Kandasamy(co-founder) bringing in his expertise in software engineering and digital marketing, and Nirmalkumar Muthu (co-founder) offering his expertise in product management and operations excellence. “Our team consists of experienced professionals in various areas such as food technology, nutrition, logistics, marketing, and customer service. We believe that it takes a team effort to achieve success, and each member of our team brings unique skills and expertise to the table”, adds SK Kandasamy, Co-Founder.

Customer Success Stories
“We have received numerous positive feedback and testimonials from our satisfied customers. One such story is from a customer who was on a strict diabetic diet and had difficulty finding suitable meals in restaurants. They tried Cookr and were amazed by the variety of diabetic-friendly meals available”, shares Praba Santhanakrishnan. Another customer who was on a weight loss journey was able to achieve their goals with the help of the firm’s nutrition consultant, who provided personalized meal planning and support. With its innovative use of technology and commitment to food safety, Cookr is poised to continue revolutionizing the way Indians access and enjoy homemade food for years to come.