In today's dynamic and hypercompetitive business landscape, efficient communication, be it internally or with external stakeholders, is without doubt a deciding factor for the success of an organization. But with customers now expecting to connect with brands through the medium and language of their choice, businesses are constantly searching for communication tools that can be personalized as per clients’ convenience. Emerging as the true life-savers in this regard are CPaaS providers such as SMSCLOUD HUB, who through their deep technology prowess, are enabling brands to have a hassle-free and enhanced communication with their customers.

Witnessing firsthand the absence of an effective platform specifically catering to all needs of MSMEs, Ashish Bavishi, Founder & Managing Partner, incepted SMSCLOUD HUB in 2022 with a vision to provide scalable and intelligent communications platform that is accessible to all businesses irrespective of their size, geography or language. Today, with a strong presence across 185+ countries, the company has earned the reputation of being one of the leading enterprise communication solution providers in the world and was even conferred with the global award for 'Best Enterprise SMS Provider’ by Antonio Meucci Global Telco Awards in Spain last year.

SMSCLOUD HUB’s main practice areas include three verticals, namely Messaging, CPaaS & Technology. Considered as its primary forte, the company’s CPaaS platform has created a niche for itself in the industry mainly due to the down-to-top approach that is built upon. Having both web panels and

APIs, this omnichannel unified communications platform can cater to 3 user startups or MSMEs and even be scaled-up to serve a 100,000 people strong MNCs. Additionally, the platform is also equipped with integration with most of the renowned CRMs, campaign & lead management, and Major OTT channel integration enabling businesses to accelerate their customer onboarding process, send OTPs, alerts or reminders and have seamless customer interactions.

Equipped with SMS, voice, video, WhatsApp, Google RCS, email and Telegram, our CPaaS platform facilitates businesses with 360-degree overview of their entire communications and enables them to communicate with customers through any medium of their choice. Backed with real time analytics & insights, the platform also comprises of a smart flow builder feature through which users can design customized communication work flows without writing any code”, says Ashish Bavishi.

Our CPaaS platform facilitates businesses with 360-degree overview of their entire communications and enables them to communicate with their customers through the medium of their choice

Technology, compliance, security and scalability have been the strongholds of SMSCLOUD HUB, wherein it only has telco-grade, GDPR compliant infrastructure and security protocols in place, but also has a dedicated security team constantly tracking chances of any fraud by identifying communication patterns. Additionally, the company has stored its servers in global data centers and follows a multi-regional deployment model, facilitating high availability and scalability. While AI-driven campaign automation and ML capabilities auto-adjust communication flows and recommend optimal channels, NLP allows users to convert the communication into their preferred language, thus enhancing overall client engagement & ROI.

Till date, SMSCLOUD HUB has successfully catered to over 500 customers with a 96.8 percent client satisfaction rate, which is one of the highest in the industry today. Currently expanding rapidly in Europe, Africa and Americas, going forward, the company envisions becoming the go-to CPaaS provider for MSMEs irrespective of their size or location. In light of this, it is working on developing a functionally innovative all-inone platform that will not only cater to every requirement of MSMEs worldwide, but will also be pocket-friendly, region-agnostic and easily accessible over the users’ smartphones.

Focused on AI led automation, we're looking forward to come-up with better APIs for deeper BFSI integration and are also investing on developing a self-service platform for startups and MSMEs to onboard clients within just 10 minutes. This way, we're striving to democratize CPaaS for all, be it startups or large enterprises”, concludes Ashish Bavishi.