Crossed Design: Building Strategies, Products, Services & Experiences through Human Centred Design
Sanchi along with Saurabh Garg co-founded Crossed Design. The duo became friends during their Masters at National Institute of Design, India. Both of them had very distinct yet, similar journeys. Saurabh worked with TATA as a concept designer and Sanchi worked with companies like Samsung and
Crossed Design offers services like UX Research, Digital product development, Service Design, Usability testing, Design Sprints
The company’s portfolio ranges from User Research, Design Strategy to Innovation management. It helps companies in bringing forth with ideas and designing meaningful product service ecosystem through a very structured, research driven process of innovation. Crossed Design offers services like UX Research, Digital product development, Service Design, Usability testing, Design Sprints. “We engage either as an external Research & Design partners or sometimes we take the role of Design Advisory to mentor and train cross functional teams on Design Thinking through our various modules. These engagements have been designed keeping in mind the quench of time that businesses face today in this ever evolving world of innovation,” asserts Saurabh. The team puts huge effort to document learning, insights and strategies into visual frameworks and narratives. These frameworks become guiding toolkit for stakeholders helping them in ideation and decision making.
Led by a women entrepreneur, Crossed Design has carved a niche in the industry over the years. “Design is a complex subject and demands a lot of non-linear thinking, empathy and designer spends a lot of time in ambiguity women bring unbeatable understanding, perspective and ideas to the table,” she highlights. Currently the company is working on experiential learning methodology for remote Himalayan region with a hope to address issues like rural entrepreneurship, child development, women empowerment. It is called ‘Project Evoke’and it is scheduled for pilot in early 2020.