Public consciousness to-wards health and fitness is on the rise globally. Especially during the pandemic, people became a lot more aware and sensitive to what they are eating, watching, doing, and consuming. This has led to huge growth in the wellness sector. As people are questioning and reassessing their habits and lifestyle, movements like Sober Curious, Quiet Quitting, and Sustainable Living are on the rise as people are taking control of their lives back into their own hands. Established in 2020, Dad's Hack is capitalizing on this space with their one-of-a-kind offerings.

Dad's Hack Kombucha is an ancient tea-based elixir reinvented with modern artisanal techniques that leave its consumers feeling relaxed and energized. It is a guilt-free, non-alcoholic drink that gives a boost of energy and also uplifts the mood. The naturally fermented drink is an ideal alternative to alcohol and soft drinks, allowing consumers to socialize and unwind without worrying about a buzz or hangover afterward.

Despite being low in calories, sugar, and caffeine, Dad's Hack Kombucha still has loads of flavor to be refreshing and healthy. Furthermore, the drink is excellent for gut health, the mind, and liver detoxification since it is naturally carbonated, devoid of preservatives and chemicals, and packed with vitamins, probiotics, and amino acids. One can drink it first thing in the morning for its detoxifying effect, in the middle of the day for a quick pick-me-up, or mixed with Gin for a whole new drink.

Dad's Hack manufactures its Kombucha in an FSSAI-certified nano-brewery in Bengaluru, adhering to all the regulatory norms and compliances, and is strongly committed to its plastic-free delivery initiative. Continuous effort is made to ensure the quality and consistency of their products while delivering probiotic benefits, great taste, and flavor profiles. Children as young as five can also relish the products because they are safe and regularly tested.

Dad's Hack offers six exciting flavors that include Berry Basil, Classic Darjeeling, Pomegranate Mint, Mango Passion, Ginger Lime, and Orange Turmeric. Dad's hack is available through their website, Zomato, Swiggy, and restaurants like Toscano, Go Native, Araku, Bangalore Creative Circus, and more.

Dad's Hack has experienced stellar growth but has faced a fair share of challenges and is working tirelessly to expand its audience and inform them of its exciting products. The wide variety of flavors has received positive reviews from customers. “I discovered kombucha during the lockdown and began to brew it at home, and I was amazed to realize that it satisfied my cravings for alcoholic and sugary beverages. I saw that people wanted to take steps towards a healthier lifestyle, and I found a way to offer it to them in a bottle shares Zeshan”, Founder & Brewmaster, Dad's Hack.

Zeshan has meticulously studied the manufacturing process employed by the Kombucha brands from the U.S. and the U.K. and has engineered a better model to suit Indian conditions. With a projected CAGR of 15.3 percent from 2022 to 2032, the worldwide Kombucha market is expected to grow from an estimated $575.6 million in 2022 to $2,380.4 million by 2032.

We are very happy with the progress and tremendously excited about the future of kombucherie. We are open to strategic partnerships and investments to take it to a whole new level

In the wake of spotting lots of untapped markets in both HORECA and DTC, Dad's Hack has focused and grown constantly among those sectors. The firm is also exploring different growth pathways and channels, entering new markets and cities, partnering with online and retail partners, and developing new packaging and products. They have been consistently growing and are expanding their manufacturing capacity to keep up with rising demand. They are just starting the third milestone in their growth roadmap, Kombucherie 3.0, based on a sustained, healthy, and phased expansion strategy.