DataCrux Insights: Churning Data Insights into Business Values

Manisha V Jadhav,Founder & CEO

Manisha V Jadhav, Founder & CEO

A farmer’s daughter turned first-time entrepreneur, Manisha V Jadhav, a techie with 19+ years of experience in the IT industry has come a long way from where she started. Throughout her professional career, she has worked in various positions like Corporate Trainer, Business Analyst, Statistician, Data Scientist, Advanced Analytics, Consultant and Project Manager among other senior management roles. During her professional stint, she noticed a common factor that facilitated the outcome of any successful projects - Quality Data! “Data is like telling a story. Right data, if analyzed accurately using the right tool by the right person, at the right time. It can do wonders for businesses. It can tell you numerous things. Currently, enterprises are not utilizing it effectively,” asserts Manisha.

She further explicates “Many companies are selling high-tech products at millions of dollars and are using technology jargons like Data Science, AI, Machine Learning, Big Data, Blockchain without even understanding its real implications. The businesses adapting to these technologies would run for certain duration of time and would fail terribly. The
bitter reality is such that - if the data itself isinaccurateor inefficient, even if you built a million dollar solutions on top of it, the result is going to be invalid.”

" In the coming days, DataCrux Insights plans to launch public training program, in partnership with Google"

DataCrux Insights understanding the limitations and ability of technology adaptations across industries has developed solutions that revolve around collecting quality data and guiding business professionals to make informed decisions that further boost the productivity and growth of the organization to the next level.

The Journey of Transforming Businesses
Founded in March 2017, DataCrux Insights started its journey in a bootstrap mode. Initially, the company provided solutions to manufacturing clients, who follow traditional methodologies to run the business. DataCrux Insights coming to the rescue transformed their business by providing a solution which increased revenue up to 50-60 percent, and unsurprisingly it was a basic data-analysis done using MS Excel.

“Enterprises need to understand the criticality of the data that they are analyzing. Unless and until their basic data is good, implementing on advanced technologies makes no sense,” she says.

At the forefront of delivering innovative and result-oriented solutions to its clients, DataCrux Insights finds its sweet spot in enabling businesses to unleash the potential of data across countries.
The company offers customized,real-time and long-term solutions that help enterprises to make a difference in the market. At present, they have served more than 40+ clients, across industries which include banking, finance, cyber security, and agrotech among others. Overall, DataCrux Insights provides end-to-end data-driven technology solutions to its client that takes the business to a whole new level.

The Future is All About Data-driven Decisions
Based in Pune, DataCrux Insights in the span of two years has grown exponentially. Initially, started by two people, today, the company has evolved into 22 members. The team consists of young talents and experienced professionals, who love to churn data into business values.

Supported by Startup India, a Government of India initiative, DataCrux Insights takes great pride in its work. In the coming days, the company envisions to launch technology-friendly products that will be a game changer in the industry. Apart from this, the company will be partnering with DCI, where they will be offering public training programs in collaboration with leading cloud service providers.

Optimistic about the future of DataCrux Insights, Manisha concluding on a strong note says “At the end of the day, you need to be honest to yourself. We imbibe this at the core of everything we do. The moment a company works with us, irrespective of the size and nature of the business, we ensure to provide correct guidance and good returns.”