Delium: The Voice of Your Business

Simon Roy, ,Co-Founder

Simon Roy, Co-Founder

Simon Roy and Arvind Kumar - two good friends and fellow developers met about seven years ago at Thoughtworks. Never did they dream that life would take them together on a long journey to the abyss of the unknowns. Having worked on complex engineering problems involving high scale and data volume across the globe mostly in the retail domain, it felt exciting to come back and build something for India that plays to their strengths.

In their many years of experience, their main observation was that enterprise software lacked common sense, autonomy and most of all responsibility. They narrowed down to a solution. Eventually, they met Kumar Vembu, CEO, Gofrugal, associated with him and began working on the solution – something that would simplify the user’s everyday work life.

“It was pretty clear that retail teams were struggling with people issues rather than core business, change management rather than customer focus. The market was showing signs of readiness for a product that can be responsible and autonomous. This inspired us with confidence that what we envisioned is something that is truly required by our end users. And this is where it all started” - Arvind.

Delium leaves no stone unturned to help retailers be more efficient with their investment capital, reduce recurring planning and empower retail business teams with data to back their decisions and relations with external vendors.
“We have helped our initial customers to cut inventory by at least 15 percent, reduce reorder planning time by 90 percent, cut wastage due to expiry by more than half and improve sales by 2-5 percent. That being said, Delium is not a replacement for a business’ POS/ERP/DW but rather an autonomous digital presence that the business team can converse and interact with” - Simon.

Delium has helped her initial customers cut inventory by at least 15 percent without affecting sales, reduce reorder planning time by 90 percent

Software with a Personality

As an overall experience, The Eye plans out the day with an action plan already formulated for teams to start with.
The Replenisher integrates into the reordering department, learning from historical data from the business’s past and setups a continuous plan that it can either execute autonomously or work with a human team member to review and execute.

The Merchandiser, the digital category manager, analyzes product mix, auto interprets brand ladders and decodes customer baskets.

Finally, The Marketer decodes customer spend patterns, potential and preferences and creates possible customer segments to target marketing effort.

The Think Tank enables users to build conversations with The Eye using Natural language, perform What-If on purchase decisions or build dynamic reports based on different datasets, dimensions, and your imagination just in time and in context. Conversing with the system would be no different from talking to another human.
The digital personas enable a business to set up The Game of Trade, the gamification of core retail functions, enabling enterprise teams to stay focused in a world where every day starts with a zillion new problems,” he mentions.

Arvind Kumar Chinniah,

Delium’s data study platform ( helps businesses look before they leap. Since every business has its own unique attributes, the data study platform takes a subset of data from the business, performs a man vs machine in context and presents possible outcomes that the business can target to achieve with The Eye’s machine learning.

Machine Learning and Data - The New Engine and Fuel

The past couple of years have made it clear that machine learning based products that are autonomous and enable outcome driven engagements is the real disruption that AI revolution promises. The era of such products and engagements are going to be defacto by the end of the coming decade. With the long term vision of putting a cognitive digital presence in every business, the coming couple of years are going to see Delium focus even more on customers and expand our community - partnerships with like-minded retail technology and functional companies both at home and overseas.