DYT is an online shared economy platform that connects brands with millions of social media users to democratize influence.
DYT is an online shared economy platform that connects brands with millions of social media users to democratize influence
The concept of DYT germinated with the sole idea of creating an online community that inspires, encourages and supports creators to do what they love. It was only during a time when Ankit was in the UK that he realized from his surroundings how nice it would have been to have a place where anyone could live what they love and get rewarded from it. This eventually marked DYT’s beginning. The journey has been an exhilarating one from exciting to harrowing no day is the same. The biggest roadblock that the team encountered initially was finding the right talent at the right place, especially because the team worked remotely. Also, it was quite a task to explain to people the purpose of DYT and its convenience. However, with dedication and will, they soon carved a niche in the industry. “Though we are still in beta phase, we think of it as Beta 2.0 because the learning has been Himalayan. At the start of our launch, we partnered with a few brands as pilots. Those pilot campaigns collated for our feedback, information, data and knowledge, all of it crucial. Currently, we’re implementing it,” he informs.
In the coming years, the team envisions building a safe community. The plan is to have microcommunities of creators thriving within the bigger DYT universe by monetizing their socials. “Think of it as a silken cocoon that enables creators to grab their passion with both hands and run with it, while DYT does the hard work,”he concludes.