Tea and Coffee Culture are synonymous with Indian culture. The quint essential association of tea and coffee with virtually every happy and tough aspect of life for their ability to soothe has made these commodities of essential value. While these products remain of high value, the culture for enjoying them is rapidly evolving, giving the humble ‘chai’ new opportunities to meet the diverse tastes of the newer generations. Harnessing this potential to its fullest while engaging in India’s growing cafe culture, The Tea Toast is redefining the tea and coffee culture in India’s Tier-II cities. Bringing about a new wave by blending traditional principles with modernity, the brand is determined to create a world where human connections over a cup of happiness know no bounds.

Brewing Happiness
The Tea Toast is lighting up Tier-II cities with a perfect blend of tradition and innovation, setting the stage for an exciting and distinct culinary experience. With a menu thoughtfully composed of Signature green teas, cookies, and delectable premixes, the brand delivers every item crafted to harmonize with the local palate, ensuring that every bite and sip

evokes pure delight. In addition to exquisite teas and delightful snacks, the brand offers exclusive merchandise, including tumblers, desk cups, and gift boxes, all thoughtfully designed to complement the Tea Toast experience.

“The Tea Toast was born from the shared passion of engineers who saw the potential to redefine tea and coffee culture in Tier-II cities. Our core values of superior customer experience, operational excellence, teamwork, integrity, discipline, and a high-performance work culture guide us every day. Our mission is simple yet profound: to win hearts over every cup and platter. In our cafes, we offer a curated blend of green teas, cookies, and delightful food complements (100 percent vegetarian), ensuring that every interaction leaves a lasting taste of joy”, shares Rahul Kednurkar, Founder and Director, The Tea Toast.

What truly distinguishes the company are its thoughtful tea blends, sourced from local Indian tea planters and carefully blended to achieve its signature tastes. Moreover, having tailored its pricing to align with the preferences of discerning Indian consumers in Tier-II cities, the brand ensures that the taste of happiness is accessible to all. Coupled with its exclusive 'Experience Stores' located strategically in Tier-II cities, The Tea Toast is dedicated to creating unforgettable moments, one city at a time. At The Tea Toast, inclusivity and innovation are at the core, aiming to bring people together over the joy of beverages and food.

Future Roadmap
The Tea Toast is embarking on an exciting journey to redefine the cafe industry, setting its sights on expanding to 100 Smart Cities. With a bold plan to open 50 stores in the next year and a grand vision for 300 stores in the next 5 years, the brand aims to become India's fastest-growing cafe chain. More than just tea and coffee, The Tea Toast is all about crafting unforgettable experiences. Its unique offerings, including signature green teas, cookies, and special premixes, will soon be available through innovative retail channels, from e-commerce to super markets.

Committed to creating products that resonate with the Indian palate, the brand's 'Experience Stores' in Tier-II cities foster meaningful connections over cups of happiness. The future of cafe culture is evolving, and The Tea Toast is leading the way, making every sip extraordinary. Keep an eye out for the brand’s upcoming Food ATMs, set to reshape the Indian food industry in the next 18 months. Exciting times are brewing.