Evonix: Creating Hyper - Personalized Experiences Tailored to Meet Individual Preferences through Experiential Marketing
As per a report by Event and Entertainment Management Association (EEMA), India’s Experiential Marketing sector is projected to reach $1.25 billion by the end of 2025, signifying substantial growth in the sector. The industry’s rapid expansion is fuelled by brands prioritizing immersive customer experiences, supported by rising middle-class disposable income, a growing emphasis on experiential brand building and the integration of advanced technologies like AR and VR.However, capturing and maintaining audience attention in today’s competitive space has become quite challenging for many players as they still rely on traditional methods which not always leave a lasting impact. Standing apart with its unique approach, Evonix transformed experiential marketing by seamlessly integrating state of the art technology with immersive storytelling, crafting unforgettable brand experiences that leave a lasting impact.
Evonix offers a comprehensive suite of services, including Strategic Brand Management, Technology-Driven Digital Marketing, Experiential Marketing Services, Custom Application Development, UI & UX Design, Mobile App Development, designed to enhance brand engagement and drive business growth. The firm’s Experiential Marketing Services go beyond first impressions, creating immersive brand experiences that captivate, inspire and leave a lasting impact. Leveraging cutting-edge technologies like CGI, AR and VR, it transforms audience engagement into a dynamic and memorable journey. “Our mission is to empower brands with creative
and technological solutions that drive engagement and growth”, says Niladri Shekhar Roy, CEO, Evonix.
Niladri’s entrepreneurial journey began with his first startup LazyNinja, an online retail store that catered to Gen Z with uniquely designed t-shirts, hoodies and accessories inspired by TV shows, comics and games. As he scaled the brand, he recognized the transformative power of digital marketing and branding, anticipating them as the most sought-after services in the coming years. Driven by this vision, he founded Evonix in 2016 to help brands navigate and thrive in the evolving digital landscape.
Connecting Brands to People
Evonix distinguishes itself through an unwavering commitment to customer-centric solutions, embodied in its newly rebranded logo which places the customer at its core. At its core, the firm excels in delivering strategic and creative solutions shaped by a deep understanding of its customers’ needs.
Through Strategic Brand Management, it shapes a distinct brand identity and positioning. It also designs intuitive user interfaces to enhance user experience and develops apps that maximize engagement and usability. The firm sets itself apart by seamlessly merging creativity with technology to deliver personalized brand experiences.
Evonix collaborates with leading technology providers to leverage advanced tools, including AR or VR platforms like Unity, Unreal Engine and Blender for CGI ads, along with advanced analytics software for data-driven insights. Leveraging the power of advanced and robust technology, it transforms innovation into impact and ensures that every single strategy is not only innovative but also highly effective in driving meaningful results. “Our integrated consultative approach helps us in bringing out the best for the campaign”, adds Amitava Mitra, Director (Strategic Planning & Corporate Alliances), Evonix.
Looking ahead, Evonix envisions a dynamic future with strategic global expansion at its core. While currently serving a major domestic client base, the firm is actively planning to extend its footprint into key international markets, including Australia, the Middle East and the U.S. Alongside this expansion, the firm is deeply committed to strengthening its research and development capabilities, ensuring its team remains at the forefront of innovation. By embracing emerging industry trends, the firm is aiming to not only enhance its service offerings but also redefine the future of experiential marketing on a global scale.
Niladri’s entrepreneurial journey began with his first startup LazyNinja, an online retail store that catered to Gen Z with uniquely designed t-shirts, hoodies and accessories inspired by TV shows, comics and games. As he scaled the brand, he recognized the transformative power of digital marketing and branding, anticipating them as the most sought-after services in the coming years. Driven by this vision, he founded Evonix in 2016 to help brands navigate and thrive in the evolving digital landscape.
By collaborating with clients, Evonix is developing CGI-driven ads, AR powered mixed reality and VR-based immersive experiences, shaping the future of advertising
Connecting Brands to People
Evonix distinguishes itself through an unwavering commitment to customer-centric solutions, embodied in its newly rebranded logo which places the customer at its core. At its core, the firm excels in delivering strategic and creative solutions shaped by a deep understanding of its customers’ needs.
Through Strategic Brand Management, it shapes a distinct brand identity and positioning. It also designs intuitive user interfaces to enhance user experience and develops apps that maximize engagement and usability. The firm sets itself apart by seamlessly merging creativity with technology to deliver personalized brand experiences.
Evonix collaborates with leading technology providers to leverage advanced tools, including AR or VR platforms like Unity, Unreal Engine and Blender for CGI ads, along with advanced analytics software for data-driven insights. Leveraging the power of advanced and robust technology, it transforms innovation into impact and ensures that every single strategy is not only innovative but also highly effective in driving meaningful results. “Our integrated consultative approach helps us in bringing out the best for the campaign”, adds Amitava Mitra, Director (Strategic Planning & Corporate Alliances), Evonix.
Looking ahead, Evonix envisions a dynamic future with strategic global expansion at its core. While currently serving a major domestic client base, the firm is actively planning to extend its footprint into key international markets, including Australia, the Middle East and the U.S. Alongside this expansion, the firm is deeply committed to strengthening its research and development capabilities, ensuring its team remains at the forefront of innovation. By embracing emerging industry trends, the firm is aiming to not only enhance its service offerings but also redefine the future of experiential marketing on a global scale.
