EYP Creations: Help Artists Create Memorable Wow Moments for Audiences

Nikhil Dwivedi, Founder,Mayuri Gupta & Ankush Dharmani, Co-Founders

Nikhil Dwivedi, Founder

Mayuri Gupta & Ankush Dharmani, Co-Founders

Nikhil Dwivedi, Founder of EYP Creations, always believed that life is about taking chances, trying new things, having fun, making mistakes, and learning from it. It is this ethos that reflects in his entrepreneurial life who decided to carve a niche with his creative thinking and zest to make it big. Right from the beginning, Nikhil felt a strong desire to follow his dreams to venture into the entertainment business. Therefore, while interning with Rayat Bahra Group of Institutions in their Entrepreneurship Development Centre, he formulated EYP Creations along with Mayuri Gupta and Ankush Dharmani and started working on a couple of events in Chandigarh. Unfortunately, in a few party gigs, they had to bear a loss and decided to stop doing events. Also, before stepping to the professional world, they were in a dilemma to take a drop or start over again. But the passionate entrepreneurs understood that failure is a part of every business, and they bounced back stronger, establishing EYP Creations in 2013. It is an experiential event management agency that promotes music festivals and properties, which bring together artists, musicians and create unforgettable wow moments for audiences. It started with a few small scale events out of which Diljit

Dosanjh's concert on World Music Day was a huge success!The trio also found that there was no organized platform for Punjabi Music Festivals like Sunburn EDM and NH7 Weekender. Therefore, they took the giant leap to seize the opportunity of the unorganized events and live music sector in the region around. EYP Creations is constantly trying to make it bigger and better along with emerging professionals and celebrated artists. Some of its festivals and IP's include Cross blade Music Festival India's first regional music festival brings the fusion of global Punjabi music with Indian Punjabi music for over two days. Some of the
famous personalities include Diljit Dosanjh, Gippy Grewal, Jassi Gill, Babbal Rai, Jazzy B, Gurdas Mann, and Guru Randhawa Lager n Barrel Festival a rock n roll beer festival celebrate beer, music and the love of a good time and Just Comedy North India's first and only comedy festival is a brand new platform to redefine standup, it's a series of events that'll bring a different performer like Zakir Khan, Kanan Gill line up each time, clubbed with heaps of fun and laughter. Today, the bootstrapped company is managing 24 artists worldwide and doing festivals and 700 plus shows for artists across pan India.

EYP is an experiential event management agency that promotes music festivals and properties

EYP Creations did go through several challenges, as well as learnings. Some of its initial roadblocks were getting seed investment, huge cost of staging a music festival and convincing artists to step out of their comfort zone & making them join in an event management company, which will create more business opportunities for them. But the team of 44 young and creative professionals managed artists and build festivals excellently taking the company to a different level. "We captured the entertainment factor with a motive to provide a facility countrywide where people can enjoy and have a great time. Our festivals were a massive hit and have become a favorite for several brands. Whatever brand we have started all have been with us right from the beginning to date. The continuation is only because of the deliverables that we have given to those brands," he adds. Mentors like Manvir S. Randhawa, Satvinder Singh Kohli, and Gurvinder Singh Bahra played a crucial role in helping EYP Creations reach the pinnacle of success. With Punjabi music booming worldwide, the company is planning to capture global attention, especially in Canada and the UK markets in the coming years.