FabFit: A Comprehensive Wellness Platform

Ritika Tiwari,Director
Ritika Tiwari, Director

While the Indian eCommerce industry was booming, many companies were snowballing towards selling goods and raising funds. One company that rerouted itself in this noisy ecosystem is FabFit. The company shifted its focus entirely towards aggregating a digital marketing led, services-based solution. From a business perspective, there were hardly any players in the market to address this niche area and the absence of a platform where people could discover services online and then consume them offline - at their convenience and ease.

Seizing the opportunity fast, FabFit identified the true potential of this market that is expected to grow at a rapid pace for the next ten years at least ;given the demographic profile of the country. “We saw a huge opportunity to be able to connect offline businesses in metros & tier I cities and cater to the ever-growing young audience. That’s how the idea evolved. Where we kept building different products and services across the B2B2C spectrum to identify the most profitable niche,” mentions Ritika Tiwari, Director, FabFit.
The agenda was quite clear for the company right from the very beginning. The idea was to make people discover hyper Local service providers, be it local salons, makeup artists, fitness centres, spas, yoga institutes, dance studios, sports academies and many more. Today, the company is connected to more than 38,000 vendors, and are thriving with association requests from new businesses and hyperlocal vendors,across the country. “We use the power of digital marketing to generate more businesses for our service providers. Also, our partners don’t have to worry about using technology to their benefit. We are doing it on their behalf. I think, contributing to their growth is some thing, we take great pride!” mentions Ritika, enthusiastically.

"FabFit acts as a unified wellness platform forits end users, simultaneously generating income, employment and growth for the service providers listed on its platform"

ME-TIME, ANYTIME - Beauty, Fitness & Recreational Services on the Go
FabFit’s platform is one of a kind where people can find all kinds of services right from a salon or gym to individual artists/instructors and more. In fact, the entire platform revolves around promoting health, fitness, and beauty.Interestingly, the platform also offers cashback options and great discounts among other premium benefits, so that the users can apply it for other services as well. “The basic idea was to provide a comprehensive set of
services, rather than focusing on the individual aspect. As this encourages users to try other services available on the platform,” says Ritika.

Most importantly, FabFit acts as a single point of contact for its customers’ wellness needs,thereby promoting a healthy lifestyle. The advantage of the platform is that the listed services are designed to be accessible for all, in terms of pay per class or subscribe for long duration plans. Another aspect is the flexibility of location, where the app helps the user identify the nearby services - anytime, anywhere.

FabFit’s Way Forward
Bootstrapped since day one, Fabfit over the years has recorded constant revenue growth of 60-70 percent YoY and now is game for expansion in the weddings and special occasion services space through a new product “FabWeddings”. In the coming fiscal, the company has plans to expand its presence in Chandigarh, Ludhiana and all metro cities of the country. Backing the success story of the company, are their mentors namely Sanjay Dutta (Founder & Owner - Looks Salon India), Samir Srivastav(CEO – Jean Claude Biguine, India) and Prof. RS Veeravalli(Great Lakes Institute of Management, Chennai)amongst others. Further stating the roadmap ahead of the company, Ritika concludes “We are working towards adding more and more businesses onto our platform so that we are able to create an ecosystem of a healthy, fit and smart nation.”