The idea, from the beginning, was not just to sell fitness wear but to offer a solution for people struggling to achieve a work life balance. While pursuing her MBA from Oxford, Surbhi realized that how smoothly active wear helps one transition through work, workout and the rest. Her Bachelor’s degree in Design and experience in running a fashion business helped her gather deep knowledge on fabric and garment construction. Even as active wear as an
Fitkin products are available across ecommerce websites such as Myntra, Amazon, Flipkart, Nykaa.com and NykaaFashion.com
Carving a Niche
Fitkin caters to the comfort needs of both men and women while keeping them in sync with the fashion. The products are smart apparel with features like quick drying, antiodour, wrinkle free. “All our products have to pass our standards on all these parameters and this is the reason why we have become a rage among the fitness addicts. We take it as a huge compliment when Fitkin products are teamed up by customers with other products from the likes of Nike and Adidas,”she mentions.
What makes Fitkin stand out in the crowd are the three pillars of foundation based on which the company develops its products cut, construction and comfort. The company houses expert consultants who have profound knowledge and experience in the field of technical apparel. “Our researchers keep updating us with new innovation and trends and our product design team is focused on incorporating those trends in product development,” she adds.
Fitkin products are available across ecommerce websites such as Myntra, Amazon, Flipkart, Nykaa. com and NykaaFashion.com and it will soon be selling online internationally starting with Amazon.
The Journey Ahead
India is a very big and untapped market with huge potential. In its first year of operations, Fitkin has focused entirely on the product, getting it right and knowing what the customer demands. “Though this is an ongoing process for any brand but having focused on getting the basics right has helped us grow stronger and made us more confident so we can streamline our range and focus on a niche product offering that we plan to build further upon for expansion in the domestic and international market,” she concludes.