Foodazon: A Super-FastOnline Food Delivery Platform

Ajith kumar Pillai, DirectorThe idea of Foodazon, an online food delivery and takeaway platform, housing a wide variety of cuisines from the most premium restaurants in Kerala was born during a casual dinner party.

It all started when the co-founders were trying to order food, but then the minimum order for home delivery for most restaurants they were trying out was pretty huge. As the restaurants a real ways under staffed, the promised delivery time was close to an hour and a half - and the food was delivered 2 hours later by the restaurant staff that day. Foodazon, was then conceived to assist customers in ordering food at the lowest prices from their neighbour hood restaurants and to get the food delivered in under 50 minutes once the order is placed.

Unlike other food ordering service providers like Zomato and Food Panda, Foodazon has its own delivery fleet called the Foodazon Runners. “With our dedicated Foodazon runners delivering your favourite food at your doorstep in the minimum possible time, your convenience is our top priority. Aligning our priorities with the national interest of digitization, we offer you wide and varied payment options to choose from when ordering from us, “speaks Ajith Kumar Pillai, Director, Foodazon Technologies Private Limited.
The Simplest Way of ordering Food to begin with, the team at Foodazon had faced a few hiccups in terms of raising capital and creating brand awareness in the market. Nevertheless, to mitigate this, the company ventured into the social media space, ran advertisements and shared leaflets. They then ran pilot assignments in a few areas at Kochi, Kerala with limited set of restaurants and delivery fleet. Customer centricity has always been the core focus of Foodazon and as a result its customer base has grown tremendously and now 8 months down the lane, Foodazon has become one of the fastest and most popular food delivery apps in Kochi.

Foodazon has its own fleet of delivery executives who are equipped with delivery apps that are integrated into their smartphones which helps them to get to their destinations faster. Foodazon App also provides the users options to track their delivery status.

Foodazon has its own fleet of delivery executives who are equipped with delivery apps that are integrated into their smartphones, which helps them to get to their destinations faster. With minimum orders as low as Rs 99/-,Foodazon makes online delivery more affordable for users and provides flexibility in making online payment as well as Cash-on-Delivery. Foodazon App also provides its users options to track their delivery status.

“Once an order is placed, restaurateur immediately receives a notification on his
registered cell phone and email address. Further, a manual call is then placed to that restaurant from the Foodazon Control Hub to ensure correctness and faster delivery of orders.In case, if any of the ordered items are not available and the customer has done an online payment, Foodazon has mechanisms in place to refund the amount back to the customer sooner through wallets such as PayTM and others,” he says.

He further adds, “Once an order has been delivered, a feedback call is made to the customer enquiring on the quality of the food, its packing and the general attire and behaviour of the delivery boys. Stringent measures are taken by us to provide a hassle-free ordering experience to our customers”.

The Plans to achieve Success
Currently, Foodazon is focusing on growing its customer base in upcoming neighbourhoods around Kochi and is also in the process of expanding to Thiruvananthapuram and Chennai. From just four delivery executives and12 restaurants on its platform, today the company runs with 22 delivery executives operating across different parts of Kochi city housing a wide variety of restaurants.

There are a few guiding principles that the Foodazon team adheres to associate only with the best and premium restaurants, deliver food faster from those restaurants and provide a compelling user experience.

Currently, the Foodazon team is working on enhancing its technology platform and building a stronger leadership team. The team’s focus this year will be on market penetration, sustainability and profitability. In terms of city expansions, it is looking at other metros more closely before touching Tier II and III cities.