Expensive snacks and sweets made with palm oil, sugar, and refined wheat flour dominate the food market. In response, From Granny, a home-based startup, offers homemade snacks inspired by traditional recipes handed down through generations. It creates authentic ladoos with minimal, high-quality ingredients, ensuring excellent taste and essential nutrients. By producing in small batches, the brand maintains freshness and high quality to provide customers with grandmotherly love through flavorful, nutritious ladoos.

"The inspiration for the start-up stemmed from a personal realization about the need for better, homemade food for the current generation. Observing the prevalent consumption of junk food among children and adults and drawing from my background as a Master's in food technology with over eight years of experience in the food industry, I saw a need for healthier, simpler food options", says Ashwini, Founder.

Gluten-Free Production

From Granny, initially focused on the Indian sweets market and aimed to return to the simplicity and nutrition of traditional homemade sweets, using quality ingredients like besan, millet, seeds, jaggery, and ghee. Currently, the brand specializes in ladoo making, offering over 15 varieties such as Indian traditional ladoo, vegan ladoo, postpartum ladoo, choco nuts ladoo, and more. These varieties are available on various marketplaces, including retail and quick commerce platforms. Additionally, the company provides customized sweets according to customer requirements even with a low MOQ.

To ensure quality, hygiene, safety, and security in their gluten-free food items, From Granny follows stringent guidelines. It uses personal protective equipment such as aprons, masks, and gloves and enforce strict handwashing protocols. Production occurs in a dedicated, contamination-free area with machinery and inventory specific to its products. The workplace is free from sugar, oil, wheat, and rice to prevent cross-contamination. Ingredients and allergens are meticulously segregated and stored. By using natural sweeteners like jaggery, dates and avoiding synthetic alternatives, company distinguishes itself with genuine, wholesome ingredients.

From Granny is the one-stop solution for delicious, wholesome snacks that evoke the warmth of traditional homemade food

For procuring fresh and organic ingredients, From Granny partners with reliable suppliers and farmers. The company oversees the entire process, including soaking, sprouting, drying, and grinding ingredients like ragi in its facility to maintain quality. It ensures consistent product quality by carefully selecting and testing ingredients such as jaggery, which varies in sweetness due to seasonal changes. Emphasizing local sourcing, the company adheres to traditional practices by prioritizing local ingredients and maintaining close ties with suppliers.

In the competitive organic food industry, the brand stays unique and innovative by focusing on continuous R&D to blend traditional flavors with modern lifestyles. From Granny emphasizes simple, natural ingredients and offer distinctive packaging, like corporate gifting, sliding boxes with butterfly closures, and customizable cards, enhancing the client experience. Its approach combines affordability with quality, making healthy options accessible. From Granny utilizes multiple platforms, including its website, marketplaces, and social media, for orders and customer interactions, and is exploring further technological integrations to enhance its service.

From Granny's futuristic goals include expanding its product line to introduce new snack items, and continuing its strategy of merging traditional foods with modernity. The brand aims to enhance distribution through diverse channels, ranging from small trucks to high-end retail outlets, ensuring broad accessibility. The company will also innovate packaging by offering individual pouches of ladoos, priced affordably, to provide a healthier alternative to inexpensive snacks like chocolates and candies. Plans include launching on Big Commerce and other platforms, making its products available in smaller shops, and making high-quality ladoos accessible to a wider range of consumers, including those from lower-middle-class backgrounds.