Maintaining a good online presence is a crucial course of action for businesses for making significant strides in the market. In today’s age, if a company is not online, its visibility remains rock bottomed this apparently impacts the overall endeavour of building a robust stature in the market. This strategy holds an imperative graveness for SMEs that intend to survive and thrive in this competitive environment. However, the small and medium businesses are either not aware or deprived from the essentiality of digital marketing. This mostly happens because of the gap that exists in the market that fails to serve the small scale and emerging enterprises. This void grabbed the attention of two young aspirants Sayali & Rahul who stepped ahead to mitigate this gap and provide rewarding digital services to all SMEs through their digital boutique, The Digital Pot. This agency is constructed with the objective of bringing technologically equipped digital solutions for sketching an engaging brand image and boosting the gross sales of every budding enterprise. “Spending an extensive amount of time helped us know everything about the market. We realized that SMEs are not getting the opportunity to avail the power of digital marketing and their business keep on stagnating. So we decided to help these companies build their efficiency and reach the right targeted audience,” avers Sayali Das, Co-Founder, The Digital Pot.

The Digital Pot brings together innovative technological solutions, with marketing & advertising to curate an exclusive strategy for every individual client. The two innovative and creative minds with a team headed by Somenath, Suraj & Parnasree directed their attention on the nitty gritty of marketing tactics. They have given to the understanding that amalgamating innovative technologies and digital marketing can churn out effective digital marketing & development solutions that gives a facelift to every brands online presence. “Our primary focus has always been very objective. Our solutions to clients are long term, where we take an initiative to understand their business, put ourselves in their shoes and provide turnkey solutions, rather than just recommending them,” says Rahul Bagchi, Co-Founder The Digital Pot.

As an agency The Digital Pot has a strong grip of marketing and technological expertise

As an agency, The Digital Pot has a strong grip of marketing and technological expertise. So while the team provides a technologically innovative marketing solution, they develop it as well as execute it. These help them to create a special positioning in the minds of the clients they pitch. "The Digital Pot brings together innovative technological solutions, with marketing & advertising to curate an exclusive strategy for every individual client. It tailor makes solutions for each brand" he mentions. What makes it stand out in the crowd is its ability to make brands believe that an online presence is the way forward for them in stead of a core offline marketing ideology. “From B2B segments like Cement, PVC boards & Logistics to B2C segments like Education, Hospitality & Medical, we have managed to build a demography base and solutions for all,” she mentions.

The Journey
Over the years, the company has come a long way from where it began. The team has been immensely supported by Mr. Aamir Ishtiaque, a Calcutta based businessman who also seed funded The Digital Pot. As a flexible and ambitious company with young, experienced and talented minds, it pertains to become the one stop solution for digital needs. “As a marketing organization, our focus is to develop a platform, which maximizes clients’ returns and customer satisfaction. We have an R&D team, which is analyzing market needs and customer behavior on a day to day to basis. We plan to build an inhouse product which amplifies client results and eases customer interaction,”they conclude.